Select target market Flashcards
1
Q
Target market
A
The ability to pursue target segment
2
Q
Targeting strategies
A
Mass or undifferentiated
Differentiated
concentrated
Micromarketing one to one
3
Q
Mass strategy
A
Product or service is design to help everyone.. No need to make segments
4
Q
Differentiated
A
Several target markets with a strategy for each.
5
Q
concentrated niche strategy
A
Selects a single, primary market, make products to fit that segment need
6
Q
Micromarketing
A
when a firm makes a product to suit every person need
7
Q
Masscostumization
A
Firms that interact one with one customer to create a personalized product
