Segmentation Flashcards
1
Q
Age, income, gender, occupation, geographic and lifestyle are all examples of what?
A
Segmentation
2
Q
What are the benefits to customer segmentation?
A
- To ensure customers needs are met
- Potential to increase profits
- Increase customer retention
- Allows target Marketing
- Potential for increase in market share
3
Q
What are the reasons for using customer segmentation?
A
- Understanding what benefits they require
- Understand how much money they are able/willing to pay
- Quantity of goods required
- Quality of goods required
- Time and location they wish to purchase the goods
