Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

BUAD479 > Segmentation > Flashcards

Segmentation Flashcards

1
Q

Segmentation Process

A
  1. Needs-based Segmentation
  2. Segment Identification
  3. Segment Attractiveness
  4. Segment Profitability
  5. Segment Positioning
  6. Segment Acid Test
  7. Marketing Mix
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Effective Segment Criteria

A
  1. Measurable
  2. Substantial
  3. Accessible
  4. Differentiable
  5. Attainable
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Single-segment concentration

A

One Product for one market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Selective specialization

A

Diff. products for diff. markets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Product specialization

A

Same product for every market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Market specialization

A

Different products to cover one market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Positioning

A

The way the product is defined by consumers on important attributes—the place the product occupies in consumers’ minds relative to competing products.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Differentiation strategies

A
  1. Product
  2. Personal
  3. Channel
  4. Image
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Value Proposition

A

Overall or full positioning of the brand

Ex. More for less, Less for Less, Less for the same, More for More, more for the same

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Business Markets Segments

A
  1. Demographics
  2. Operating Variable
  3. Purchasing Approaches
  4. Situational Factors
  5. Personal characteristics
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Loyalty statuses

A

Hard core, split loyals, shifting loyals, switchers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Decision roles

A

Initiator, Influencer, Buyer, Decider, User

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Behavioral Variables

A

Occasions, benefits, user status, usage rate, buyer readiness, loyalty status, attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Consumer Segment Markets

A
  1. Geographic
  2. Demgraphic
  3. Psychographic
  4. Behavioral
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Differentiation

A

competitive advantages to deliver most value to customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Steps in Targeting

A
  1. Identify and profile distinct groups of buyers who differ in their needs and preferences
  2. Select one or more market segments to enter
  3. Establish and communicate the distinctive benefits of the market offering

BUAD479 (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions