Segment

Question 1

How can a market be SEGMENTED (split up into parts you want to sell to)

Answer 1

You can SPLIT/SEGMENT a market by:

• AGE
• GEOGRAPHICAL AREA
• GENDER
• RELIGION
• INCOME

Question 2

What is target market?

Answer 2

Target market is:

• the market you are aiming your product/service
• eg if young target market - colourful/tech features