Section D

Question 1

Cognitive Overload:

Answer 1

Stress you put on your memory when we learn new content that makes information hard to process.

Question 2

Psychoacoustics:

Answer 2

Scientific study of sound perception and audiology.

Question 3

Personalisation:

Answer 3

Building models to better predict what user’s would like to see.

Question 4

Processing/Perception Fluency:

Answer 4

• The ease with which humans can process information.
• Content that is easy to process is usually perceived as more trustworthy.

Question 5

Responsiveness:

Answer 5

• Humans are habituated to responsive environments.
• Interactions should be acknowledged/confirmed.
• Registering actions with appropriate feedback.
• Reinforce ‘Positive’ or useful behaviours.

Question 6

Hedonic Adaptation:

Answer 6

Humans become accustomed to a positive or negative stimulus.
Emotional effects of those stimuli are attenuated over time.

Question 7

Red Association:

Answer 7

Passion, Energy, Strength, Love, Power, Determination
Intensity, Angry, Excitement

Question 8

Orange Association:

Answer 8

Enthusiasm, Heat, Success, Creativity
Warmth, Excitement

Question 9

Yellow Association:

Answer 9

Energy, Happy, Warming, Attention
Aggravation, Joy

Question 10

Green Association:

Answer 10

Growth, Health, Harmony, Safety, Nature
Calm, Refreshed

Question 11

Blue Association:

Answer 11

Depth, Stability, Wisdom, Trust, Confidence
Calming

Question 12

Purple Association:

Answer 12

Wisdom, Wealth, Royalty, Power, Luxury, Magic.
Calming, Powerful, Strength

Question 13

Black Association:

Answer 13

Power, Mystery, Elegance, Evil, Mourning, Death
Confident, Calm, Stable, Mysterious

Question 14

White Association:

Answer 14

Purity, Light, Clean, Sterile, Innocent, Spacious
Cold, Unfriendly