Section B Theories Flashcards
Who’s theory is Fandom and Subculture?
Henry Jenkins
Who’s theory is ‘End of Audience?’
Clay Shirky
Whos theory is Reception theory (Active vs Passive conusmption)?
Stuart Hall
Who’s theory is about ‘being safe?’
Hesmondhalgh
Who’s theory is about profit over creativity?
Curran and Seaton
What does End of Audience talk about?
- How the audience voices back their opinions
- Speaking back to the institutes
What does Fandom and Participatory culture mean?
- Fandom means the fans create pages dedicated to a media demographic
- Participatory culture means the audience is interactive with the media
Which theorist talks about representation in media?
Stuart Hall
What does Stuart Hall’s Reception Theory talk about
- Preferred reading is when audiences like or feel very positvely towards a media text
- Negotiated reading is when the audience feels positives and negatives towards a media text
- Oppositional reading is when the audience heavily dislikes a media text
What does Hall’s representation theory talk about?
- His theory talks about how things are represented in the media
- Things can easily be stereotyped because of representation
Semiotics
- This is when a sign or symbol represents something
- Like BLM is a sign of addressing systematic racism
- Like MAGA is a sign for Donald Trump
Who talks about Binary Opposites in media?
Levi Strauss
What does Binary Opposites mean in media?
This is when there are two sides that are oppositional to one another
Who covers the feminist theory?
- Van Zoonen
- bell hooks
What does Van Zoonen’s feminist theory talk about?
- How women’s bodies are objectified in the media
- States that mens bodies are glorified and women’s are sexualised
