Section 3: Introduction to the 3 Key Pillars of Google Ads

Question 1

The three key pillars of Google Ads are understanding the user, managing costs, and leveraging ________.

Answer 1

machine learning

Question 2

Understanding the user involves search queries, keywords, audience targeting, and the size of an ________.

Answer 2

audience

Question 3

The buyer’s funnel includes phases such as awareness, ________, interest, and action.

Answer 3

consideration

Question 4

Messaging and creative should align with where the user is in the ________.

Answer 4

funnel

Question 5

Users in the awareness phase require different messaging than those evaluating ________.

Answer 5

competitors

Question 6

The ultimate measure of an effective Google Ads campaign is whether it generates more ________ than you spend.

Answer 6

money

Question 7

Managing costs involves analyzing bid amounts, bidding strategies, and ________.

Answer 7

CPC

Question 8

The Auction Insights report helps understand competitor activity and available advertising ________ on Google.

Answer 8

inventory

Question 9

Improving ________ rate is critical to maximizing the return on ad spend.

Answer 9

conversion

Question 10

Machine learning in Google Ads helps optimize performance through data, budgets, timing, and ________.

Answer 10

tracking

Question 11

Conversion ________ and conversion ________ are important metrics when leveraging machine learning.

Answer 11

volume, quality