Section 2.2 Making marketing decisions Flashcards
1
Q
What are the 4 p’s?
A
Price, product, place and promotion
2
Q
What is the distribution channels?
A
It is the ownership of the product that passes from the producer to the final customer.
3
Q
What are producers?
A
A producer supplies good or services. For example, Cadbury produces chocolate and Direct Line provides insurance
