Section 2 - Materials and Techniques + Target Market Flashcards

Blue section

1
Q

Materials and Techniques -

A

The Air Force Ones are made out of synthetic leather which is fairly durable and lightweight along with being easy to cut and cheaper than regular leather

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2
Q

Material and Techniques -

A

Air Force Ones are made with techniques that are machine doable making them easy to mass produce in factories and sell commercially

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3
Q

Material and Techniques -

A

Air force Ones use EVA foam in the shoe and it is an effective material as it is lightweight, waterproof, and resistant to cracking, ensuring that the shoes keep their shape for a long time.

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3
Q

Target Market -Basketball players

A

A target market for the air force ones are basketball players as these shoes were designed to be worn on the basketball court. These shoes appeal to this target demographic due to their soles, which due to the shape allows players to swivel quickly. It also adds height to the player as the soles are thick and height is a crucial part of basketball.

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4
Q

Target Market - Streetwear and fashion wearers

A

A target market for air force ones is streetwear and fashion for ages 10-25. These shoes appeal to this target demographic as they are seen as cool due to their links with popular sports along with the slightly higher cost that makes them seem like a symbol of style in streetwear.

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5
Q

Target Market - Dual Purpose shoes

A

A target market for Air Force ones is people who enjoy exercise, going to the gym or who enjoy sports but also want a shoe to wear for leisure. This is because the shoe strikes a balance between sports shoe and leisure, meaning that the shoe can be worn to the gym but also when walking around town, making it’s dual purpose appeal to people who want a shoe for both occasions.

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