Section 2 Flashcards
Production
process of using materials and transferring them into products
factors of production
land - includes natural resources
labour - physically and mentally
capital- needed to provide goods and services
fixed capital
long term , used multiple times in production
working capital
used in the everyday running of the business
enterprise
skill of organizing all the factors together
industries of natural resources
bauxite- Jamaica
clay/limestone - Barbados
gold/ diamond - Guyana
Oil and gas- Trinidad and Tobago
Asphalt - Trinidad
How to improve productivity
use modern equipment , organise work efficiently, motivate yourself, improve working conditions
importance of productivity
the more county becomes more competitive and produces more , income will rise due to exports sales
improving the labour supply
the number of hours the labour force is expected to work makes thek work smarter
human resources development
create appraisal, system , development helps to make workers more productive
ways to improve quality of hr
training to workers . health insurance and safety training , improve working conditions
use of capital in production
fixed capital- machinery and equipment
working capital - cash, stock of goods, raw materials
types of production
primary - extraction of raw materials from the earth
secondary- converting raw materials into products
territory - involves service and retail
process in production
job- make one product at a time
batch - makes batches at a time of a product
flow- products are passed down a production line
Marketing
any situation that brings seller and buyers together
types of markets
consumer - sells to customers
industrial- sale between businesses
niche- smaller part of a bigger market
trends in marketing
social media - gaining attention through social media
integrated - helps find out about customer requirements
marketing activities
marketing research- find out what customers want and how to produce
types of research - qualitative and collecting data
packaging - outer wrapping of good
branding - give your product a unique name
sale promotion - short term measures to persuade people to buy the product
pricing
cost plus - unit cost +variable cost + mark up
market oriental - survey what customers are willing to pay
promotional - introducing offers
market shimming - at the beginning high price is charged to get a high profit margin
phycology - seller keeps price below a certain price so it seems cheaper
packaging advantage
loos presentable , protects item ,easier to transport
branding importance
to distinguish product , helps promote product , identifies company
sales promotion
short term measures to increase sales
advertising
billboards , online websites , flyers , ads on tv or radio
purpose of advertising
to persuade , to inform , highlight features , educate persons
distribution
getting goods from manufacturer to customer
consumer decisions
save or spend money ?
which goods to buy?
when to buy?
influenced by affordability , quality and brand loyalty
Marketing mix
product , promotion, price and place
logistics
management of complex operations
supply chain
all networks that links in getting a product from the producer to the final customer
chain of distribution
manufacturer ->whole sale-> retailer -> customer
mode of transport importance
workers to travel to and from work , raw materials , finished products
influence of type of transport
nature of good , how urgent the delivery is, cost of transportation , the size and weight of good
multimodal transport
transport of goods under 1 contract
intermodal transport
transportation of intermodal container
Air transport
advantages - fastest form, reduced risk of damaged goods , packaging cost reduced , effective for long distance
disadvantages - cost high to operate , weight of good limited , not good for short distance, affected by bad weather