Section 1.1

Question 0

Marketing Concept

Answer 0

Idea that originations need to satisfy there customers while also trying to reach their organization’s goals

Question 1

Marketing

Answer 1

Potential customers with shared needs who haves the desire and ability to buy a product

Question 2

Marketing

Answer 2

The process of developing, promoting, and distributing products, goods, or services, to satisfy customers needs an wants

Question 3

Needs

Answer 3

A lack of basic necessities, such as food, clothing, or shelter

Question 4

Wants

Answer 4

Things that people desire based on personality, experiences, or information about a product

Question 5

Target market

Answer 5

A specific group of consumers that an organization selects as the focus of its marketing plan

Question 6

Demographics

Answer 6

Statistics that describe a population in terms of personal characteristics.

Question 7

Marketing Mix

Answer 7

A combination of four basic marketing strategies, known as the four Ps- product, price, place, as promotion

Question 8

Channel if distribution

Answer 8

Path a product take from the producer to the consumer