section 1.1

Question 0

idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals

Answer 0

marketing concept

Question 1

the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants

Answer 1

marketing

Question 2

potential customers with shared needs who have the desire and ability to buy a product

Answer 2

market

Question 3

a lack of basic necessities such as good, clothing, or shelter

Answer 3

needs

Question 4

things that people desire based on personality, experiences, or information about the product

Answer 4

wants

Question 5

a specific group of consumers that and organization selects as the focus of its marketing plan

Answer 5

target marketing

Question 6

statistics that describe a population in terms of personal characteristics

Answer 6

demographics

Question 7

a combination of four basic marketing strategies, known as the 4 p’s- place, price, product, and promotion

Answer 7

marketing mix

Question 8

path a product takes from the producer to the consumer

Answer 8

channel of distribution