Section 1 Rhetoric and the Aristotelian Triad Flashcards
1
Q
Rhetoric
A
The art of persuasion- getting people to do or think what you want. To be fully persuasive, think - heart, head, cred!
2
Q
Ethos
(Cred)
A
The speaker. Make yourself sound credible (believable) and trustworthy. Quote from an expert.
3
Q
Logos
(Head)
A
Your argument. Have a strong and logical argument/ reasons/ proof. Use metaphors/ analogies. Economic, environmental, health and well being arguments. Destroy the counter argument.
4
Q
Pathos
(Heart)
A
Your audience. Appeal to their emotions, inspiring and motivating them. Anecdote. Flattery.
