Section 1 - Economic Concepts & Strategy Flashcards
Demand or Demand Curve (Quantity Demanded)
Demand Curve (Starts with a D, slopes Down .) Shows the inverse relationship between the price and the quantity of a product or service that a group of consumers are willing and able to buy at a particular time (i.e. the quantity demanded.)
Demand Curve Shift
The precise placement of the demand curve on the graph may change regularly. These changes are known as demand curve shifts. A demand curve shifts if there are changes in relevant factors other than a change in price.
Demand Curve Shifted Upward
Changes in the demand curve where quantity demanded becomes larger for each and every price are described as “the demand curve sifted upward,” the demand curve shifted outward, “the demand curve shifted to the right,” or “demand increased.”
Demand Curve Shifted Downward
Changes in the demand curve where quantity demanded becomes smaller for each and every price are described as “the demand curve shifted downward,” “the demand curve shifted inward,” “the demand curve shifted to the left,” or “demand decreased.”
Direct Relationships with Demand Curve
Some factors exhibit direct relationship with the demand curve, meaning that increases in that factor cause the demand curve to shift upward (or demand to increase) - The price of a substitute good, expectations of price changes, income (for normal goods), and extent of the market. (Positive shift outward due to these changes.)
The Price of a Substitute Good
When product A may be an acceptable alternative to product B, an increase int he price of product A will make product B more attractive. Example: an increase in the price of hamburgers will increase the demand for hotdogs.
Expectations of Price Changes
Consumers are more likely to buy now if they think prices will increase in the future. Example: if cigarette taxes are expected to double next year, some will bring forward some of their purchases, increasing the demand this year until the tax increase goes into effect.
Income for Normal Goods
For many goods (e.g., cars or smartphones) when income increases (wealth increase), demand increase. All goods are not normal goods.
Extent of the Market
New consumers may increase demand, therefore increasing the size of the market. Example: the remove of trade barriers by foreign governments will increase the demand for American products that can be exported. A baby boom will increase demand for baby food. A large inflow of immigrants from a country to the U.S. will increase demand for that country’s ethnic food in the U.S.
Inverse Relationships
Inverse relationships with the demand curve, meaning that increases in that factors cause the demand curve to shift downward ( or demand to decrease, negatively). Examples are the price of a complement good, income (for inferior goods), and consumer boycott.
The Price of a Complement Good
When products are normally used together, an increase int he price of one of the goods decreases demand for the other. Example: an increase in the price of chips will cause downward shift in the demand for salsa.
Income for Inferior Goods
For some goods (e.g., used cars) when income increase (wealth), demand decreases as consumers shift their spending to other goods (e.g., new cars).
Consumer Boycotts
An organized boycott will, if effective, temporarily decrease the demand of a product. Example: members of unions commonly refuse to buy from businesses that are involved in labor disputes.
Change in Consumer Tastes
Change in consumer taste may, of course, affect demand but whether demand increases or decreases as a result depends on whether the change in tastes favor or disfavors the specific product. These are said to have an indeterminate relationship.
Elasticity
How flexible is the economic.
Whether total revenue will increase or decrease when prices change turns out tot depend on the Price Elasticity of Demand.
The concept of price elasticity of demand measures how responsive the quantity demanded (of a good or service) is to a change in price. Economists often refer to the “price elasticity of demand” simply as “elasticity of demand.”
Elastic, Inelastic, or Unit Elastic
For example, goods that represent a larger fraction of consumers’ budgets tend to be elastic (automobiles) and those that represent a smaller fraction of consumers’ budgets tend to be inelastic (table salt).
Income Elasticity of Demand
Measures the effect of changes in (consumer) income on changes int he quantity demanded of a product.
A positive income elasticity indicates a normal good, which means that as consumer income increases the quantity demanded of the normal good also increases. A negative number indicates an inferior good, so as income increases, the quantity demanded of the inferior good will decrease.
Example: if incomes increase and the quantity demanded of a new cars also increases, new cars are a normal good. However, incomes increase and the quantity demanded of used cars decreases, used cars are an inferior good.
Cross-Elasticity of Demand
Measures the change in the quantity demanded of a good to a change in the price of another good, and is used to determine if two different goods are substitutes (competition - butter and margarine), which would result in a direct relationship (positive number), or complements (relationships - chips and salsa), which would result in an inverse relationship (negative number). If the coefficient is zero, the products are unrelated.
Supply or Supply Curve (Quantity Supplied)
Supply Curve includes the letters UP, slopes up. A supply curve shows the direct relationship between the price of a product or service and the quantity that a group of producers and/or sellers are wiling to supply at a particular time (i.e., the quantity supplied).
Supply Curve Shifted Outward
Changes in the supply curve where quantity supplied becomes larger for each and every price are described as “the supply curve shifted outward” (not upward), “the supply curve shifted to the right,” or “supply increased.”
Supply Curve Shifted Inward
Changes in the supply curve where quantity supplied becomes smaller for each and every price are described as “the supply curve shifted inward” (not downward), “the supply curve shifted to the left,” or “supply decreased.”
Some factors exhibit a direct relationship with the supply curve, meaning the increases in that factor cause the supply curve to shift outward (or supply to increase)
Number of producers, government subsides, price expectations, and reductions in costs of production and technological advances.
Number of Producers
More producers normally increase the quantity supplied or a product at a given price, Entry by foreign suppliers into the U.S. auto market increases the supply of cars in the U.S.
Government Subsides
Additional funding permits producers to purchase more inputs and, thus, increase quantity supplied at any given price.
Price Expectations
If producers expect higher prices, producer will increase their quantity supplied at any given price. Expecting prices to increase.
Reductions in Costs of Production and Technological Advances
Reductions in costs of production mean producers will increase their quantity supplied at any given price.
Other factors exhibit an inverse relationship with the supply curve, meaning that increases in that factor cause the supply curve to shift inward (or supply to decrease).
Increases in production costs (e.g., production taxes) and prices of other products.
Increases in Production Costs
If producers’ costs increase, producers will decrease their quantity supplied at a given price.
Prices of Other Products
If producers may produce both product A and B, and producing A becomes more profitable, producers will decrease their quantity supplied of B at any given price.
Price Elasticity of Supply
A measure of how sensitive quantity supplied of a good or service is to a change in price or cost. Tells us how a change in prices will affect the quantity supplied by firms.
Owners of factors of production (labor, natural resources, capital, and entrepreneurship) aim to shift those factors to their most productive uses (Price elasticity of supply)
These efforts are reflected in economic rents or surpluses, which are the excess of the payments for these factors when used most productively over their best alternative use, which is known as opportunity cost.
Owners of factors of production (labor, natural resources, capital, and entrepreneurship) aim to shift those factors to their most productive uses (price elasticity of supply)
These efforts are reflected in economic rents or surpluses, which are the excess of the payments for these factors when used most productively over their best alternative use, which is known as opportunity cost.
Opportunity Cost
Is also known as the benefit given up from not using the resource for another purpose (the foregone benefit from alternatives not selected). Ex: if a worker accepts a job paying $60,000 instead of another offering $50,000, the worker would have received an economic rent of $10,000 from accepting the higher paying job, and faced an opportunity cost of $50,000 by doing so.
Market Equilibrium
Quantity Demanded = Quantity Supplied (perfect market, everything being demanded is big sold).
Market Equilibrium
Quantity Demanded = Quantity Supplied (perfect market, everything being demanded is big sold).
Some government actions that affect equilibrium
If governments impose a price ceiling (setting the maximum legal price at which a product or service may be sold - price can not go above ceiling price), resulting in shortages of goods. If governments impose a price floor (setting the minimum legal price at which a product or service may be sold - price can not go below floor price), resulting in unpurchased surpluses of goods or services.
Consumers
Microeconomic theory assumes that consumers, whether buying for their own personal, family, or household uses, seek to maximize their satisfaction (which economists commonly refer to as utility (ratification)).
Marginal Utility (Additional Satisfaction)
Spending more on one thing rather than another such that the marginal utility of spending money on the product or service chosen will be greater than from the alternatives they did’t choose.
Law of Diminishing Marginal Utility (next not enjoyable as previous or last one)
According to the law of diminishing marginal utility, the more a consumer consumes of a particular product, the less satisfying will be the next unit of that product. A consumer maximizes total satisfaction when the last dollar spent on each product generates the same amount of marginal utility.
Indifference Curve
IC represents the combination of quantities of each product that yield a certain total utility. The choice that maximizes a consumer’s utility is found at the intersection between the consumer’s budget constraint (which is determined by what the consumer plans to spend and the relative price of the two goods) and the indifference curve with the highest level of utility the consumer may attain.
Personal Disposable Income
Consumers do not, of course, have unlimited amounts of money to spend. The available income of a consumer after subtracting mandatory payment of taxes (or adding receipt of government benefits, if applicable) is known as personal disposable income. Consumers have only two choices with each dollar of personal disposable income: they can either spend (consume) it or save it.
Marginal Propensity to Consumer (MPC)
The percentage of the next dollar of income that the consumer would be expected to spend (change in consumption / change in income). 1 - MPC = MPS
Marginal Propensity to Save (MPS)
The percentage of the next dollar that the consumer would be expected to save (change in savings / change in income). 1 - MPS = MPC
Production Costs
Over short periods of time and limited ranges of production, firms have costs that include both fixed and variable components.
Fixed Costs (FC)
Costs that won’t change even even when there is a change in the level of production. Average fixed costs (AFC) are total fixed costs divided by the number of units produced. Ex. of a fixed cost is rent paid on the production facility.
Variable Costs (VC)
Costs that rise as production rises. Average variable costs (AVC) are total variable costs divided by the number of units produced. Ex. is materials used int he manufacture of the product.
Total Cost (TC)
The same of fixed and variable costs (TC = FC +VC). Average total costs (ATC) are total costs divided by the number of units produced.
Marginal Cost (MC)
The increase in cost that results from producing one extra unit. Only variable costs are relevant, since fixed costs won’t increase in such circumstances.
Marginal Revenue (MR)
The change in total revenue (TR) associated with the sale of one more unit of output