Section 1- Design Flashcards
Who is in the design team?
Senior designer, Retailer, Accountant, Client, Consumer, Designer, Engineer, Ergonomist, Economist, Market Researcher and the Manufacturer
What is the accountants role?
Handle finances(cash-flow, wages) and also the projects incomings and outgoings
What is the Clients role?
Sets the design brief and asks for the products to be designed.
What is the retailers role?
To sell the product online or in a store.
What is a commercial product?
Commercial products are those products which are sold to make a profit for an organisation( products we generally use in every day life)
What is a brand name?
When the company or organisations name has taken over the name of the actual product( sellotape)
What is the difference between a need and a want?
A need is something that is essential to life where as a want is something that can make our life more bearable.
Name the five design factors.
Function, performance, market, aesthetics and ergonomics.
What is a primary function?
The primary function is what the product is designed to do.
What is the secondary function?
The secondary function is additional features or ways that the product can be used.
What is performance?
Performance is how well a product works.
What is ease of maintenance?
How easy the product can be kept in full working condition.
What is durability?
The durability of a product is its ability to withstand wear and tear.
State two ways durability of a product can be influenced.
Material, techniques during manufacture.
What is ease of use?
How simple the product is to operate.
What is material selection based on?
Aesthetics, workability, practicability, function and performance.
What does practicability mean?
How practical and sensible the material is; locally sourced, cost, sustainability, ease of maintenance etc.
What is a target market?
Target market is the group of people who will eventually buy the product.
What can the target market be based on?
Age, gender, interests, lifestyle, location and lots of other difference categories.
Name four different market segments.
Babies, toddlers, children, teenagers, young adults, adults, middle aged, retired, elderly.
What is niche marketing?
When clients, manufactures and designers see an opportunity in the market where a product will sell well. They will aim towards maximising profit.
State the marketing mix.
Price, product, place, promotion
What is branding?
How we can recognise a product, psychological link between us and the product.
What is Consumer demand?
A term used to describe the popularity of a product, mostly products that are used quickly and are needed in everyday life.
What is consumerism?
Buying products to improve our lives and the societies
we live in.