Second Mid-Term

Question 1

The audience desires __________ to commercial media.

Answer 1

alternatives

Question 2

What is the relationship between the social construction of taste and class divisions? What does the Internet do to this relationship?

Answer 2

Tastes are related to construction and maintenance of class divisions, altered audience data and the type of data

Question 3

The domain of everyday experience suffers from what?

Answer 3

Distracted participation in ideology

Question 4

The Internet has expanded the ___________ motives for amateur filmmaking.

Answer 4

fame and fortune

Question 5

Marshall McLuhan: there is a relationship between _______ structures and _______ structures

Answer 5

media technology/ psychic

Question 6

Home movies (“super 8”) offer ____________ representations of the world.

Answer 6

conventionalized

Question 7

In the mid-twentieth century amateur filmmakers were advised to make what type of home movies?

Answer 7

less egocentric approach to the subject and edit out certain aspects

Question 8

YouTube’s army of amateur videographers is leading to the _________ of idiosyncratic behaviour.

Answer 8

increase

Question 9

Home moviemakers in the 20th century believed in the _________ power of the camera.

Answer 9

objective

Question 10

Why did Richard Chalfen describe home movies as the ‘simplest situation’?

Answer 10

Film maker – audience – subject matter all similar

Question 11

Why do some people think that Bert (of Bert and Ernie) is evil?

Answer 11

Bert on a poster with Bin Laden – out of context

Question 12

Pierre Bourdieu claimed that ‘_________ can be terribly violent.’

Answer 12

aesthetic intolerance

Question 13

The online audience often identifies with the presentation of the _________ while recoiling from ___________ that are not part of the mainstream.

Answer 13

universal/local cultures

Question 14

James M. Moran suggests that different types of media practice signify different positions within social classes and different degrees of _____ & ______.

Answer 14

power/privilege

Question 15

Moran suggests that home video’s dominant style of _______ and its primary subject of the ________ are seen as suspect in academic, art, and museum cultures.

Answer 15

realism/family

Question 16

Richard Chalfen and Patricia Zimmerman saw _________ and __________ as significant factors within home video.

Answer 16

standardization/ideology

Question 17

Daniel J. Solove argues that the YouTube generation “may find it increasingly difficult to have a _______.

Answer 17

fresh state/second change/clean slate

Question 18

Our amateur video practices are ________ the context of our selfhood.

Answer 18

globalizing

Question 19

Our sense of self is strongly dependent upon what __________ about us.

Answer 19

we think others think

Question 20

We may be creating conditions for self-construction where ______ plays a much more current role in our lives.

Answer 20

the past

Question 21

The privacy of the domestic space (home) protects __________ with social norms.

Answer 21

minor non-compliance

Question 22

Patricia Wallace argued the “we have ___________ over our self-presentation on the Internet compared to what we had in high school.”

Answer 22

more control

Question 23

The core value of YouTube is ____________.

Answer 23

authenticity

Question 24

Diaries once were a manifestation of an increased demand for ___________.

Answer 24

autobiographical

Question 25

Jay David Bolter claims that social computing is self-referential, fragmented, and multiple – the antithesis of the ______ ________.

Answer 25

aesthetic transparency

Question 26

Michel Foucault argues that deeply embedded within the institutions of the west was a formidable ______________.

Answer 26

machinery of confession

Question 27

Pierre Bourdieu spoke of ________________ that organize our actions.

Answer 27

invisible structure s

Question 28

Confession is a _____ ______ wherein individuals internalize the standards of acceptable behaviour.

Answer 28

normalizing process

Question 29

Online confession may function more as a mode of ______ _______.

Answer 29

normalizing deviance

Question 30

What are television formats and why are they useful?

Answer 30

A blue print for a program, purchase of format entails access to programs – production bible, expand into hostile markets

Question 31

The audience has ___ ____ of reading against the grain.

Answer 31

limited powers

Question 32

‘Television entertainment can use its ____ powers to _____ identification with those who we might otherwise be inclined or encouraged to view as odd, other and pre-eminently ____

Answer 32

affective powers to encourage identification/different

Question 33

Our current era of television is rich with

Answer 33

parody

Question 34

According to Jean Baudrillard “the real world has vanished, leaving us only with a mediated existence, and a reality more real than reality.”

Answer 34

hyper real

Question 35

What is the meaning of the term “long tail”?

Answer 35

Describes how online warehouses can make everything available to the consumers

Question 36

Why is the non-advertiser-funded delivery of programs increasing?

Answer 36

People want it

Question 37

Why does synergy provide free advertising?

Answer 37

Media corporations were small but neoliberalization removed barriers = conglomerates

Question 38

What does ‘intertextuality’ mean?

Answer 38

When a text is directly influenced or captures elements from another text

Question 39

Is it correct to claim, as Neil Postman did, that “television speaks in only one persistent voice – the voice of entertainment.”

Answer 39

no

Question 40

Is television becoming more or less social?

Answer 40

Intensely social

Question 41

Cultural appropriation:

Answer 41

taking from another culture that is not one’s own, expressions/artefacts

Question 42

Hyperreal:

Answer 42

reality presented as more then real

Question 43

Counter-discourse:

Answer 43

discourse encounters a counter-discourse that challenges the original discourses’ legitimacy

Question 44

Rhizomatic text:

Answer 44

text with no set beginning/multiple entry points

Question 45

Why did Plato suggested that poets should be expelled from his ideal republic?:

Answer 45

poets had an effect on emotions and rationality

Question 46

Benedict Anderson described communities

Answer 46

as imagined

Question 47

Popular culture is

Answer 47

contested terrain

Question 48

Commercial television is ___ and ____

Answer 48

hyperreal and idealized.

Question 49

Popular culture is popular because it

Answer 49

means different things to different people

Question 50

Balkanization, also called ‘egocasting’ describes how “We will all become such careful and thoughtful programmers of our own media menus that we will ___ ___ ___

Answer 50

not encounter difference