Second Mid-Term Flashcards
The audience desires __________ to commercial media.
alternatives
What is the relationship between the social construction of taste and class divisions? What does the Internet do to this relationship?
Tastes are related to construction and maintenance of class divisions, altered audience data and the type of data
The domain of everyday experience suffers from what?
Distracted participation in ideology
The Internet has expanded the ___________ motives for amateur filmmaking.
fame and fortune
Marshall McLuhan: there is a relationship between _______ structures and _______ structures
media technology/ psychic
Home movies (“super 8”) offer ____________ representations of the world.
conventionalized
In the mid-twentieth century amateur filmmakers were advised to make what type of home movies?
less egocentric approach to the subject and edit out certain aspects
YouTube’s army of amateur videographers is leading to the _________ of idiosyncratic behaviour.
increase
Home moviemakers in the 20th century believed in the _________ power of the camera.
objective
Why did Richard Chalfen describe home movies as the ‘simplest situation’?
Film maker – audience – subject matter all similar
Why do some people think that Bert (of Bert and Ernie) is evil?
Bert on a poster with Bin Laden – out of context
Pierre Bourdieu claimed that ‘_________ can be terribly violent.’
aesthetic intolerance
The online audience often identifies with the presentation of the _________ while recoiling from ___________ that are not part of the mainstream.
universal/local cultures
James M. Moran suggests that different types of media practice signify different positions within social classes and different degrees of _____ & ______.
power/privilege
Moran suggests that home video’s dominant style of _______ and its primary subject of the ________ are seen as suspect in academic, art, and museum cultures.
realism/family
Richard Chalfen and Patricia Zimmerman saw _________ and __________ as significant factors within home video.
standardization/ideology
Daniel J. Solove argues that the YouTube generation “may find it increasingly difficult to have a _______.
fresh state/second change/clean slate
Our amateur video practices are ________ the context of our selfhood.
globalizing
Our sense of self is strongly dependent upon what __________ about us.
we think others think
We may be creating conditions for self-construction where ______ plays a much more current role in our lives.
the past
The privacy of the domestic space (home) protects __________ with social norms.
minor non-compliance
Patricia Wallace argued the “we have ___________ over our self-presentation on the Internet compared to what we had in high school.”
more control
The core value of YouTube is ____________.
authenticity
Diaries once were a manifestation of an increased demand for ___________.
autobiographical
Jay David Bolter claims that social computing is self-referential, fragmented, and multiple – the antithesis of the ______ ________.
aesthetic transparency
Michel Foucault argues that deeply embedded within the institutions of the west was a formidable ______________.
machinery of confession
Pierre Bourdieu spoke of ________________ that organize our actions.
invisible structure s
Confession is a _____ ______ wherein individuals internalize the standards of acceptable behaviour.
normalizing process
Online confession may function more as a mode of ______ _______.
normalizing deviance
What are television formats and why are they useful?
A blue print for a program, purchase of format entails access to programs – production bible, expand into hostile markets
The audience has ___ ____ of reading against the grain.
limited powers
‘Television entertainment can use its ____ powers to _____ identification with those who we might otherwise be inclined or encouraged to view as odd, other and pre-eminently ____
affective powers to encourage identification/different
Our current era of television is rich with
parody
According to Jean Baudrillard “the real world has vanished, leaving us only with a mediated existence, and a reality more real than reality.”
hyper real
What is the meaning of the term “long tail”?
Describes how online warehouses can make everything available to the consumers
Why is the non-advertiser-funded delivery of programs increasing?
People want it
Why does synergy provide free advertising?
Media corporations were small but neoliberalization removed barriers = conglomerates
What does ‘intertextuality’ mean?
When a text is directly influenced or captures elements from another text
Is it correct to claim, as Neil Postman did, that “television speaks in only one persistent voice – the voice of entertainment.”
no
Is television becoming more or less social?
Intensely social
Cultural appropriation:
taking from another culture that is not one’s own, expressions/artefacts
Hyperreal:
reality presented as more then real
Counter-discourse:
discourse encounters a counter-discourse that challenges the original discourses’ legitimacy
Rhizomatic text:
text with no set beginning/multiple entry points
Why did Plato suggested that poets should be expelled from his ideal republic?:
poets had an effect on emotions and rationality
Benedict Anderson described communities
as imagined
Popular culture is
contested terrain
Commercial television is ___ and ____
hyperreal and idealized.
Popular culture is popular because it
means different things to different people
Balkanization, also called ‘egocasting’ describes how “We will all become such careful and thoughtful programmers of our own media menus that we will ___ ___ ___
not encounter difference
