SEARCH ENGINE OPTIMIZATION (SEO)

Question 1

What is SEO

Answer 1

Optimize Content and links to a well functioning website
Anticipate what customer wants
Key word tools

Question 2

Rank

Answer 2

position on the website is on the SERP (Search engine results page)…for website is important to rank highly

Question 3

Backlinks

Answer 3

Links from other websites to your website.. Indicate trust…
Google indicate the quality of your content by the number of quality backlinks

Question 4

Sear engines and trust

Answer 4

If the website have incomplete info.. penalized.. don’t lead to long term traffic
Google ranking algorithm

Question 5

user experience

Answer 5

Overall experience of a person using a website
delivers better results for the company
Determines convertion

Question 6

ways to improve user experience

Answer 6

Reviews and trust seals
Imagery
Plugging add to cart
Video marketing

Question 7

Why website users leave?

Answer 7

They didnt find what they are looking for
They didnt like the value, price or options
The experience was tedious
site is too slow
site isnot suitable from mobile devices