Search Engine Optimization Flashcards
2
Q
What are some of the characteristics
of good, effective keywords?
A
- Target the right keywords
- Search Volume
- Relevancy
- Help seeking (vs. Research
- Reactive attachment disorder
- Anxiety
- Depression
- These terms are more research terms – these are not asking for help
- Likewise, people don’t type in these terms
- Counseling for new fathers
- Therapy for professional Women
- Adolescent Counseling
- Help seeking phrases
- Couples therapy vs. Marital Therapy
- Teen Counseling vs. Adolescent Counseling
- Target keywords popular in my geographic area to get more local results
3
Q
What are some aspects of proper site structure?
A
- Have one page for every specialty and every term
- Same with blog posts – center it around one term
4
Q
What are some characteristics of good content on my website/blog post?
A
- Landing pages should be 900-1000 words in length
- Blog posts should be at least 600 words.
- Landing pages and blog posts should both have a focus keyword, and should have unique titles and/or descriptions.
5
Q
How long should my blog posts be -
and what sort of keywords should I focus on?
A
- My blog posts should be at least 600 words - more words don’t hurt.
- As for keywords, I should consider focusing on more of the long-tail keywords that have less competition.
- Examples of these include sub-topics of each specialty page :
- Treating depression without medication
- The difference between anxiety and stress
- How to argue in a healthy way with your partner
- My posts are much more likely to rank in Google if I use these long-tail keywords
- Examples of these include sub-topics of each specialty page :
6
Q
Should I leave my comments open on my blog posts?
A
- I could test it out
- CounselingWise generally recommends that you turn the Comments section off when it comes to private practice blogs
3.
7
Q
What should I blog about in my Therapy website?
A
- Blog about sub-sets of my specialities.
- What are the most common issues come to see me for - or subsets of those issues?
- E.g., Couples Therapy
- Parenting Issues
- Intimacy Issues
- Communication
- Depressed
- How to get up in the morning
- How to communicate with one’s partner
- Blog about the common questions or concerns that people talk to me about in my private practice.
8
Q
How should I format my blog posts for my website?
A
- Use bolded headers throughout the text
- Use bullets - if applicable
- Use lists - if applicable
- Avoid large chunks of text
9
Q
What is a good metatitle, and how to I write a good one?
A
- A metatitle is a description of a page for the search engines & users. it’s the text that appears in blue when you do a search in Google.
- Beneath the metatitle is the URL for the page/post
- Below that is the metadescription
- The following tips are important for Metatitles:
- Should be 70 characters or less
- It should describe the page
- It should include the focus keyword
- Include Location (if it fits)
- Include business name (if it fits)
10
Q
What is a long-tail keyword, and why is it important?
A
- A long tail keyword is a keyword (or, rather, a search that has been made on the internet) which is really specific to something that the searcher is looking for.
- So, if, for example, you’re selling exterior paint, your research may lead you to discover that there are real people (your potential customers) out there who have asked “can exterior paint be used on interior walls”, for example.
- These are good to use in blog posts, in order to improve my chances of ranking.
11
Q
According to Micheal Hyatt,
how do you get started building an audience?
How do you find your voice or the ‘one thing’ to focus on?”
A
- The most important thing in building an audience is that dreaded word we’ve used already: consistency. I don’t care if it’s once a week, three times a week, or five times a week. Start small. Make sure, no matter what, you follow that schedule. Slow and steady wins the race usually.
- The other thing I would say is the way to find your voice and to find your focus is just to experiment. Start with what you’re passionate about. Once you establish a following, people will read you just to get your perspective. They won’t really care what you write about on because they like the way you think and because they are following you.
- So consistency is key, along with being experimental until you figure it out.
12
Q
According to Michael Hyatt,
what are the 3 keys to building a thriving platform?
A
Our platorm needs to reflect the intersection of the following qualities in order to thrive.
- Passion
- Competencee
- Market Demand
13
Q
According to Michael Hyatt,
how do we determine if there market demand for a given subject?
And how to we write about unique topics
that people are interested in?
A
- Here is a simple way to start. I would start with the Google Keyword Tool. So just Google that phrase to find it: Google Keyword Tool.
- This will tell you how many people in any given month are searching for a phrase or a term.
- As for unique topics, see if there are other website where people are talking about this topic. The more, the merrier. I would not worry about the fact that it’s not unique. What makes your topic unique is you. Your stories and your personality are what gives it its uniqueness.”
- So again, start with the Google Keyword Tool. That’s where I would start. Then look for validation that there are other sites that are out there and seem to be monetizing it around your particular topic or interest area
14
Q
A
15
Q
How does Michael Hyatt balance the desire to begin with wow
and the need to launch?”
A
- The best way I know to manage this is with a deadline. Sometimes We get right up to the deadline. Thenunless it’s just awful, we ship it.
- Same with blogging. I kind of have that sinking feeling like, “Oh, if I’d only had another hour, if I’d only had another half a day…” I could have made it so much better
- Sometimes things just need to get done. In fact, if you try to make everything a wow, you’ll just wear yourself out. You wear your team out. You have to be strategically selective and decide what has to be a wow, realizing all the while that if you don’t ship it, it doesn’t matter.
- “Don’t worry, be crappy” is a good motto in this regard. You can always fix and improve things later.
16
Q
According to Michael Hyatt,
what are 4 essential steps in building a platform?
A
- Creating a great home base is job #1. Until you do that, you’re really kind of wasting your time out there in social media land because you have nothing to refer people to.
- You’re not going to do that on Facebook. You’re not going to do that on LinkedIn. You have to do that on your home base and point people back to the home base.
- Content is king. Platform is queen. It takes both to be successful. I would personally build the platform first. You’ll be able to build the products out of all the content you generate in building your platform.
- if you really care about your products and you really want to get an audience for them, you have to build a platform. I would say do that first and develop your content as you go.
17
Q
What does MIchael Hyatt have to say
about the balance between what we think people want to hear versus what we want to say?
A
- There is not always or even usually a correlation between what I think will be popular and what actually is popular.
- However, it’s really important to ask why something worked or didn’t work. The goal is to find that sweet spot that exists at the intersection of our passion, our skills, and market demand, but we can’t give up too early. Sometimes it just takes time to build a following.
- Don’t be surprised when you publish something that is just kind of a throwaway, but it goes crazy.
- Don’t also be surprised when you work so hard on something that just kind of sinks without a ripple, nothing but crickets. That’s just normal, but learn from it and let it inform the way you develop your platform. Don’t give up on your vision, but you just have to get smarter about getting it out there.
18
Q
Other than keepingtrack of unique visitors,
what information should we use
Google Analytics to measure - and why?”
A
-
Unique visitors. Yes, visitor count is important, the number of unique individuals who come to your website on a monthly basis.
2. Page views. If you’re going to monetize your blog, that is what you’re going to be selling. That is what advertisers are interested in buying is a certain number of page views. You also want to pay attention to the ratio between this and your visitor account.
You should be able to generate two or three more page views per visit. So if you have people who are coming who are only looking at one page (in other words, your page views equals your unique visitor account), they’re not hanging around. You probably
need to add more internal links to other content on your site that keep them on your site while they’re there. So page views is another metric. -
Site speed. Speed kills, or to say it another way, really slow speed kills. Google now measures this in assessing how to rank you. So you want your site to be as fast as you can get it so people don’t give up and bounce off the site because it takes too long for
your page to load. So pay particular attention to the size of your images, to the number of plug-ins you have installed. All that stuff, if you’re not careful, will slow down your speed and decrease your ranking with Google. - Mobile visitors. If you’re getting a lot of mobile traffic, people accessing your site on Android devise or iOS devices, you want to make sure your site is mobile-friendly.
19
Q
According to Michael Hyatt, what is a productive way of viewing the relationship between bloggng and podcasting?
A
- Have your podcasts transcribed and turn them into blog posts.
- Or go the other way. My podcasts often start as a blog post and then I decide to podcast that, but you can do the exact opposite way, as well.
- So if you have content, don’t get hung up on how you’re sharing it. There is a way to get it out there.
20
Q
What is “Evergreen content”?
A
- Evergreen content, as the term defines itself, is a content that never relies on current trends and is simply an informational or reference material that somehow never goes out of date
- Good evergreen material can be used over and over by the general public, creating a built-in guarantee of continuing hits. The quality of the content in terms of its presentation, clarity, and usefulness will go a long way towards dictating the popularity of the site.
21
Q
What is anchor text?
A
- Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.
- E.g., “Jon Wye’s Custom Designed Belts” might be the anchor text for www.jonwye.com
- Search engines use this text to help determine the subject matter of the linked-to document
22
Q
What are the three essential aspects of a good website?
A
- It sets me apart from the masses and grabs the attention of my potential clients.
- Once attention has been capture, I provide even more value to my potential clients (they stay longer and are more impressed)
- Once attention has been captured and I have provided value to my client, I create a way to keep in touch with them - until they are ready to come in.
