Search Engine Marketing Flashcards
1
Q
What does search engine marketing (SEM) mean?
A
It is the process of gaining traffic by purchasing advertising space on search engine networks
2
Q
What is the difference betweem SEM and SEO?
A
The most significant difference between SEM and search engine optimization (SEO) is that SEM is paid and SEO is organic, so you don’t pay search engines for organic placements
3
Q
What are search engine results page (SERP) in digital marketing?
A
Allows marketers to reach customers on search engines by pay for placements on these pages
4
Q
What are AdWords in digital marketing?
A
Tbd
