séance 4 Flashcards
MC intersects AC and AVC at…
their minimum
TF: AC curve lies below the AVC curve
F: AVC lies below AC
when MC>AC, AC decreases or increases? economies or diseconomies of scale?
AC increases: diseconomies of scale
definition of diseconomies of scale?
when the average cost goes up as output (q) goes up
definition of economies of scale?
whent the average cost goes down as output goes up
AC is at its minimum when…
MC=AC
are short-run costs or long-run costs larger?
short-run costs are larger
when considering shutting down in the long term, should you consider fixed costs?
no - behave as if there aren’t any
when consider starting an activity, should you consider fixed costs?
yes
does the long-run costs curve lie above or below the short-run costs curve? and why?
it lies below the short-run costs curve because more time = more options = more freedom to choose the cheapest way to reach a given lvl of output (q)
revenue is maximized when. demand is…
when demand is unit elastic
what is the profit maximization condition?
MR(q)=MC(q)
how to compute profit?
profit = R(q)-C(q)
accounting profit = …
accounting profit = revenue - accounting costs
why is accounting profit an incomplete tool for decision making?
because it doesn’t take into account opportunity costs
economic profit = …
economic profit = revenue - economic costs (accounting costs + opportunity costs - sunk costs)
what should be ignored when making business decisions?
sunk costs
are accounting profits or economic profits better to make a decision?
economic profits
to increase revenue, should a seller increase or decrease price when demand is elastic?
decrease price
to increase revenue, should a seller increase or decrease price when demand is inelastic?
increase price
when making a business decision, should opportunity costs be taken into account?
yes, they are the next best thing you can do with your money
if MR(q)>MC(q), what can the firm do to increase profit?
it can produce one more unit and increase its profit (not a maximized profit amount of q yet)