sdhajfl Flashcards
the process of developing, testing, and commercializing a product or
service with the ultimate objective of solving the problem of the primary target market.
Product Development
Steps in Product Development:
- Developing a product or service description
- Creating a prototype
- Testing the product prototype
- Validating the market
Tips for composing a Product or Service Description
- It should directly address the primary target market in a personal manner using everyday
language. - It should highlight the features that will cater to the customer’s needs or address the
customer’s problems. - Realistic superlatives should be used for the product description. Like:
o Juicylicious, Crispylicious chicken Joy.
- This is a preliminary model or sample of a new product or service that is created
to test a product concept or service process
Prototype
This is one of the most exciting but also very challenging parts of product or service
development.
Creating a prototype of a product or service
ADVANTAGES OF CREATING A PROTOTYPE
o Creating a prototype enables the entrepreneur to engage in trial-and-error, provides
room for improvements, and refines the functionality of the product design or service
process.
o Creating a prototype provides the entrepreneur a window to test the performance and
specifications of various materials and service processes.
o A prototype helps the entrepreneur effectively describe the product or service to the
product team.
o Creating a prototype elicits respect from key stakeholders and customers. At the same
time, a prototype gives credibility to the entrepreneu
The Entrepreneur should apply the following test to the product:
(FoLeSaProCoCo)
The participants will provide relevant insights about the new product or service
Focus group discussion
The entrepreneur must ensure that the product or service complies with all relevant laws
and regulations and has necessary license or permit to operate a particular business
Legality and ethical test
The entrepreneur must ensure that the product is safe to use, safe to be consumed, and
safe to be applied.
Safety test
The entrepreneur must examine every stage of the manufacturing process or every
process of the service blueprint to evaluate and finalized the costs involved.
Product costing test
Each component of the product or service must be tested independently to identify
component failures for goods or service failures for services
Component test
The entrepreneur must test a similar line of products or the competitor’s product or service
itself to compare and get the best practices to be applied to the new product or service.
Competitor’s product/ service test
a critical factor that the entrepreneur must validate before launching the
product or service, because this can strongly suggest if the business will be successful or not
Market acceptability
an important part of the business plan because it simply states the details in
operating the business.
Operation Plan
these controls the implementation of the business plan.
Operation management
4Ms of Operation
- Methods
- Material/s
- Machine
- Manpower
represents the day-to-day operations of a business
Methods
Describes how the entrepreneur will run the business.
Methods
this is the process of translating raw materials into finished goods that are
acceptable to the customer’s standards.
Manufacturing
Input in manufacturing are the raw materials, machines and equipment used in
producing the product or service, and the people who makes the product.
Input
refers to the different process or steps that goes in
creating the product or service.
Process
refers to final goods or product.
Output in manufacturing
this is where the manufacturing process will take place
Manufacturing site