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K Cullen > SCOM240 > Flashcards

SCOM240 Flashcards

1
Q

what are examples of systems

A

the body, chick fil a drive through, factory line, football team

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2
Q

Karl Weick

A

Applied systems theory to organization to explain how:
-orgs are a constant flow
-individuals are interconnected in an org

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3
Q

information systems are different from mechanical systems because:

A

they are goals oriented
and
based on information processing

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4
Q

Equilvocaility

A

Meaning is multiple
equal voices

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5
Q

organizations are

A

complex
and
a complicated array of interconnected networks

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6
Q

Enactment

A

action.

failure to act leads to problems

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7
Q

selections

A

Sense-making.

Planning, decisions, responses

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8
Q

Retention

A

How the system remembers

rules

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9
Q

What traditions does info systems fall under

A

cybernetic
socio-cultural

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10
Q

logos

A

proofs that appeal to listeners’ rationality, lines of argument that seem reasonable. Two types: enthymemes and examples.

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11
Q

pathos

A

feelings that the speech draws out of the listeners.

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12
Q

ethos

A

refers to credibility, or how an audience member perceived a speaker’s entire character based on the message and how it was delivered.

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13
Q

five canons of rhetoric

A

invention
arrangement
style
delivery
memory

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14
Q

emotional proofs

A

pathos

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15
Q

logical proofs

A

logos

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16
Q

perceived course credibility

A

ethos

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17
Q

golden mean

A

In the virtue of moderation, the virtuous person develops habits that avoid extremes

“Aristotle believes that the virtue stands between two vices”

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18
Q

Dramatism

A

-overarching approach
-A technique of analysis of language and thought as basic modes of action rather than means of conveying information

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19
Q

Pentad

A

One way to approach
-method for exploring how persuasion and consubstantiality are achieved in rhetorical acts

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20
Q

God terms

A

democracy, patriotic, freedom, equality, etc

21
Q

Devil terms

A

Socialist, heretic, terrorist, etc

22
Q

Strategies for identification

A

common ground, stylistic, “US and THEM”

23
Q

guilt must be resolved by:

A

mortification and scapegoat

24
Q

the redemption style

A

->guilt->purification->redemption->

25
Q

What is a paradigm

A

conceptual framework; universal model that calls for people to view events through a common interpretive lens

26
Q

Summarize the 5 truths/assumptions of narrative paradigm

A
  1. humans are storytelling animals
  2. humans make decisions based on good reasons
  3. good reasons are based on contextual information
  4. ration in the narrative paradigm is when the story is both internally consistent and reflective of lived experience
  5. humans experienced the world as stories, which chooses how we live it
27
Q

summarize what a narrative coherence is

A

(probability) internal consistency, characters acting in a reliable way, the story hangs together

28
Q

summarize what a narrative fidelity is

A

(truth) congruence between values in a message and what listeners believe is truthful, the story sparks a responsive curve

29
Q

summarize what an ideal audience is

A

(permanent public), actual community that exists over time

30
Q

Common sense is the same as

A

Good reason is the same

31
Q

define susceptibility (EPPM)

A

Beliefs about the risks of experiencing the threat

32
Q

Define severity (EPPM)

A

Belief about the significance/magnitude of a threat

33
Q

Define self-efficacy (EPPM)

A

Beliefs about ones ability of performing the recommended response

34
Q

Define response-efficacy (EPPM)

A

Beliefs about the effectiveness of the recommended response

35
Q

Define extended parallel process model

A

Provides an explanation for when fear appeals will succeed/fail

36
Q

What is the EPPM process

A

Step 1: Threat Appraisal
Low susceptibility/low severity -> disregard message
High susceptibility/High severity -> fear arousal
Step 2: efficacy appraisal
Low self efficacy or low response-efficacy -> fear control
High self efficacy or high response-efficacy ->

37
Q

Define fear appeals

A

persuasive message that uses fear to motivate behavior

38
Q

What is semiotics theory?

A

The study of anything that stands for something else

39
Q

Semiotics is the traditional way to analyze…

A

linguistic and visual codes in communication texts.

40
Q

When analyzing semiotics scientists investigate:

A

-how meaning is created (through the manipulation of signs
and symbols)
-how meaning is shared (through message)
-how meaning is used (by identifying societal ideologies).

41
Q

Who are the two important figures of the semiotic theory?

A

Roland Barthes
Umberto Eco

42
Q

Signs are made up of ______ and ______

A

Signifier and Signified
(Signifier + signified = the sign)

43
Q

Signs are identified by three dimensions which are

A

-Physical: The image (signifier)
-Representational: The meaning (signified)
-Conceptual: The sign (the combination)

44
Q

Pierce’s system of classification:
_______ Signs (Arbitrary)
Iconic Signs (_______)
________ _____ (Connective)

A

Symbolic, Resembling, Indexical Signs

45
Q

What do media representations do?

A

-A replica: media as a representation of something
-A stand in: media as creation that stands in for or takes place of something
-Representations do more than reflect or stand-in; they give meaning to the thing they reflect or stand-in for

46
Q

Is cultural studies more interpretive or objective?

A

Interpretive

47
Q

Communication is produced by _______ but communication also produces it.

A

culture

48
Q

Who identifies two types of power, and which two types of power does he produce

A

Michael Foucault
the power to prohibit or require
the power to produce

49
Q

Preponderant

A

influence or authority over others: domination (e.g. the battle for hegemony in Asia)

K Cullen (4 decks)

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