Schemas, stereotypes and social categorisation Flashcards
Distinguish between implicit and explicit methods Define and describe schemas Describe three implicit methods used in social psychology Describe strengths and limitations of social psychology methods Describe a current issue in social psychology
what’s a schema
a mental structure that organises and collects information about something
Define social categorisation
The process of assigning people to groups based on social categories
Define stereotypes
The collection of trait that society associates with a particular group
Whats the difference between prejudice and discrimination
Prejudice is a negative attitude held about a group, discrimination is negative behaviour towards a person because they belong to a group
Why do we associate people with categories
Its informative for person perception and therefore adaptive for survival as it allows us to identify members of allied groups
Whats the outgroup homogeneity effect
The tendency to view members of an outgroup as more similar than members of the ingroup
What causes the outgroup homogeneity effect
We have less contact with outgroups so there are less variable exemplars so greater perceived outgroup homogeneity
What is the kernel of truth
Our tendency to exaggerate differences between social groups and overextend them to all members of the group leading to the development of stereotypes. This only applies to scientific facts, not personality traits.
Whats the stereotype content model
Argues that stereotype content reflects changes in society. Stereotypes are classified by warmth (linked to competition for resources) and competence (linked to the groups status). High competition = low warmth. High status = high competence
Whats the illusory correlation
When we know less about a group (they’re a minority) any negative behaviour performed by that group becomes distinct and therefore we over estimate the relationship between minority group and negative behaviour. We then form a stereotype
what is stereotype activation
The degree to which a stereotype is accessible in the mind
Stereotype application
The actual use of activated stereotypes in judgement
What is the dual task paradigm (Macrae et al 1994)
Cognitive resources are divided between two simultaneous tasks. If the main task uses less resources there’s more left for the secondary task. Participants asked to form impressions of people while listening to audio track. Group 1.) given category labels to allow pps to stereotype, group 2.) weren’t so couldn’t stereotype. If stereotyping reduces cognitive load group 1.) should be able to recall more of audio
What is the system justification theory
It agues that people want to believe social systems are fair and so stereotypes rationalise inequality that exists.
What is the ultimate attribution error
Where negative or stereotypic behaviour are attributed to disposition and positive or counter stereotypic behaviour are attributed to situation.