Scary Times Success Manual By Dan Sullivan Flashcards
Forget about yourself; focus on others.
Uncertainty can drive people into themselves,
making them feel isolated and helpless.
The best strategy here is to go in the opposite direction, expanding your connection with others and
focusing on helping them transform their negatives
into positives. The more you contribute in this
fashion, the less you’ll need to worry about
your own situation. You’ll become a source of
confidence for everyone else.
Forget about your commodity; focus on your relationships.
In uncertain times, people become frightened about
the viability of their “commodities”—the things
they sell and the jobs they hold.
A more strategic response here is to disregard your own commodity and focus on deepening the power and possibility of all your relationships—with family, friends, team members, suppliers, clients, customers, and prospects. Every time you strengthen a relationship, the viability of your commodity will increase.
Forget about the sale; focus on creating value.
Most people don’t like being sold to at the best of
times. When times are uncertain or scary, they turn
off, hang up, and slam shut.
What people want at all times is value creation—that is, solutions that help them eliminate their dangers, capture their opportunities, and reinforce their strengths. When you focus on providing these three solutions, the sales will naturally follow.
Forget about your losses; focus on your opportunities.
Things you had and may have taken for granted
sometimes disappear. Some people never get over
this. They keep trying to replay their old games.
A better strategy is to start an entirely new game—
using new ideas, new energies, new tools, and new
resources. As the world changes, opportunities
suddenly become available to achieve far more
than you ever did in the past.
Forget about your difficulties; focus on your progress.
Things may not be as easy as they once were.
New difficulties can either defeat you or reveal new
strengths.
Your body’s muscles always get stronger
from working against resistance. The same is true
for the “muscles” in your mind, your spirit, and your
character. Treat this whole period of challenge as a
time when you can make your greatest progress as
a human being.
Forget about the “future”; focus on today.
The “future” is an abstraction. It doesn’t exist
except as an idea. The only future that has any
reality is the one you continually create for yourself
through each day’s contributions, achievements,
and results.
This is an excellent time to ignore
all those experts who never saw the present
circumstances coming. Focus on what you can do
over the course of each 24 hours, and you’ll be the
only expert on the future you’ll ever need.
Forget about who you were; focus on who you can be.
Many people define themselves by external
circumstances. When these abruptly or unexpectedly
change, they don’t know who they are, so they keep
trying to be who they used to be.
From now on, take your cues from the inside—from your dreams, ideals, values, and operating principles. These need never change, regardless of the circumstances. Take advantage of external confusion to become self directed, self-managed, and self-motivated.
Forget about events; focus on your responses.
When things are going well, many people think
they’re actually in control of events. That’s why
they feel so defeated and depressed when things
turn bad. They think they’ve lost some fundamental
ability.
The most consistently successful people in the world know they can’t control events—but continually work toward greater control over their creative responses to events. Anytime there is fear, uncertainty, or discomfort, it’s an excellent time to focus your attention and energies on being creatively responsive to all the unpredictable events that lie ahead.
Forget about what’s missing; focus on what’s available.
When things change for the worse, many desirable
resources are inevitably missing, including
information, knowledge, tools, systems, personnel,
and capabilities. These deficiencies can paralyze
many people, who believe they can’t make
decisions and take action.
A strategic response is to take advantage of every resource that is immediately available in order to achieve as many small results and make as much daily progress as possible. Work with every resource and opportunity
at hand, and your confidence will continually grow.
Forget about your complaints; focus on your gratitude.
When times get tough, everyone has to make
a fundamental decision: to complain or to be
grateful. In an environment where negative
sentiment is rampant, the consequences of this
decision are much greater.
Complaining only attracts negative thoughts and people. Gratitude, on the other hand, creates the opportunity for the best thinking, actions, and results to emerge. Focus on everything you’re grateful for, communicate this, and open yourself each day to the best possible consequences.
