Scales

Question 1

Which scale uses a seven point scale and lists of bipolar options such as ‘strong’ or ‘weak’?

Answer 1

The correct answer is the Semantic Differential Scale. This scale is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. It uses bipolar adjectives and typically operates on a seven-point scale, ranging from one extreme adjective to another.

Question 2

What is the Guttman Scale?

Answer 2

The Guttman Scale, also known as cumulative scaling or scalogram analysis, involves a series of items arranged in increasing order of intensity of the attitude. Each item implies the endorsement of all previous items.

Question 3

Why is the Likert Scale incorrect for this assessment?

Answer 3

The Likert Scale typically uses a five (or sometimes seven) point scale that ranges from one extreme to another (e.g., ‘strongly agree’ to ‘strongly disagree’) but does not use lists of bipolar adjectives like ‘strong’ or ‘weak’.

Question 4

What is Multi Dimensional Scaling?

Answer 4

Multi Dimensional Scaling is a statistical technique used in information visualization for exploring similarities or dissimilarities in data.