Savy Shopper

Question 1

Define consumer

Answer 1

Someone who buys a product or uses a service

Question 2

Define influence

Answer 2

A way than courage and consumers to buy a product

Question 3

Define organic

Answer 3

Food that is produced without additives or pesticides

Question 4

Fine ethical

Answer 4

Concerned about people and the environment

Question 5

Defined service

Answer 5

Something which is used by consumer such as public transport

Question 6

Define need

Answer 6

Something that is necessary

Question 7

Define planned purchase.

Answer 7

Thinking about/researching a product or service before purchase

Question 8

Define impulse buying

Answer 8

Buying something on a ‘whim’ (without planning or research)

Question 9

Define product

Answer 9

An item which is bought by a consumer such as food or clothes

Question 10

Name 10 factors that influence what we buy

Answer 10

good value
The packaging
Adverts
Quality
If you’re hungry
Testers
Brand (Adidas, Apple, etc)
Peer pressure
Something you want 
Special offer

Question 11

At the entrance of a super market there is…

Answer 11

Some clear space to let costumers adjust to the atmosphere.

Heating may blow warm air which is psychologically

Question 12

In a supermarket the vegetables…

Answer 12

Are placed near the front of the supermarket (customers associate fruit and vegetables with freshness and quality and having them at the front has a positive effect on sales

Question 13

In a supermarket how are the shelves arranged?

Answer 13

The cheapest variety is put either Ona high shelf or on a low shelf to prevent customers from seeing it too easily.
Items that appeal to children are displayed on lower shelves ,’eye level is buy level’

Question 14

At a supermarket what is at the end of an aisle?

Answer 14

As costumers turn their shopping trolly at the end of the aisle, they slow down. The Shelves at the end of the aisle are called hotspots, where supermarkets display of special offers and impulse purchases.
Isles are used to group items together around a theme. This can encourage costumers to buy more than they have on their shopping list.

Question 15

In a supermarket where are the bread and milk?

Answer 15

They are essential purchases for most costumers. They are usually displayed at the back of the supermarket so that people have to walk past displays of many other goods that might appeal to them.

Question 16

At the checkout of a supermarket…

Answer 16

Displays at the checkout are the supermarkets last chance to tempt costumers to buy more. They usually include sweets or magazines.

Question 17

For farming to be called organic it must…

Answer 17

Not use artificial chemical fertilisers.
Restrict the use of pesticides.
Respect animal welfare
Guarantee free range lifestyle for farm animals.
Not use GM (genetically modified) crops or ingredient

Question 18

Why have organic food sales increased in recent years?

Answer 18

Increased awareness of environmental issues.
Public are more aware of food scares such as horse meat scandal.
Consumers consumers perceive organic food to be more nutritious.
Public are keen to follow celebrities ie, they see it as fashionable

Question 19

Why is it crucial to buy organic food?

Answer 19

It protects the animals and the environment and will create a better world to live in.

Question 20

Explain the function of the fair trade foundation.

Answer 20

It works to ensure better prices, working conditions and terms of trade and their workers. Farming communities will have more control of their future ps and the environment in which they live and work.

Question 21

What are five products that carry the fairtrade logo?

Answer 21

Tea
Coffee
Chocolate
Bananas
Flowers
Cotton

Question 22

Define food miles

Answer 22

Food miles are the distance the food has travelled from its source.

Question 23

Foods bought locally and advantages…

Answer 23

Fruit and vegetables.
Meat/poultry

Cheaper
Source is known
Often look and taste better

Question 24

Foods bought in season and advantages

Answer 24

Fruit and vegetables
Fish
Ice cream

Better flavour and appearance
Usually cost less and more plentiful supply