Savvy Shopper Flashcards
Store layout: 2 points at entrance
Just inside there is clear space so customers can adjust to the atmosphere
The heating may blow warm air onto customers this is psychologically welcoming
Store layout: 1 point fruit and vegetables
Fruit and veg are near the front because the customer will associate fruit and veg with quality and freshness
Store layout: 2 points on the shelf
People tend to look at things from left to right eg: in a display of cans the most expensive ones are positioned on the right.
Items that appeal to children are on lower shelves
The cheapest variety are out on a high shelf or a low shelf to prevent customers seeing it easily
Store layout: 2 points going down the aisle
As people slow down when turning at the end of an aisle. The shelves at the end are hot spots where they display special deals.
Aisles or organised in themes eg: if you are looking for BBQ items there will be more things around it which will encourage you to buy them
Store layout: 1 point bread and milk
Positioned at the back of the supermarket so you have to walk right through and might see things you want to buy
Store layout: 1 point at the checkout
Displays at checkout are the supermarkets last chance to tempt customers to buy more. They usually include sweets
How to spend less at the supermarket: Which supermarket is the least expensive in NI
Lidl/Aldi
How to spend less at the supermarket: Why should you avoid convenience stores
Smaller stores (convenience) have higher running costs and this results in higher prices at the till
Eg: average weekly cost for Tesco: 63.75
Average weekly cost for Tesco express: 69.12
How to spend less at the supermarket: choose —— label over big ——
Own, brands
(When big brands are taste tested against cheaper, supermarket versions, often the own brand wins
Another tactic to spend less at the supermarket is stocking up when items you regularly buy are discounted, name 3 items typically in a grocery trolley which are ideal for buying in bulk
Baked beans, cereal and washing powder
How to spend less at supermarkets: why might it be good to join a loyalty scheme
Discounts and free items
Example of loyalty scheme
You could save between 50p in Sainsbury’s and £5 in Iceland for every £100 spent
3 types of special offers for grocery items
2 for one
Buy one get one 1/2 price
Buy one get one free
Example of shifting down a range of baked beans
Heinz 24p/100g
Lidl 8p/100g
Explain how a shopping list can reduce money spent in a supermarket bill
The consumer might stick to their list and not get distracted by other items so you don’t end up buying stuff you don’t need!!!!!!
10 ways to save money in supermarkets
1.Shop around (look for cheapest shop eg:Lidl)
2.Avoid convenience stores
3.Choose own label over big brands
4.Stock up when you can
5.Be aware of supermarket’s psychological trick
6.join a loyalty scheme
7.work out what your really saving (special offers only effective if there on a product you normally buy)
8.shift down a range
9.write a list and stick to it
10. Compare prices in the supermarket
How many tonnes of food is wasted in the UK each year?
10million tonnes
What percentage is estimated of food waste which is edible
50%
How much does food waste cost the average family each year
£700
Causes of food waste when shopping for food
Buying a multi pack and all of the items don’t get used
Tempting offers- are they really a good deal
Causes of food waste when preparing and cooking food
Cooking took much quantity
Food stored incorrectly
How much does food waste cause the average household per month
Food waste costs the average household £60
Where does waste food end up and what does it cost
It ends up in a landfill causing smells and unwanted gases
Almost — of the total waste in the uk comes from our ——-. More than —— of this food and drink we could have consumed
50%
Homes
Half
If we stopped throwing away food it would save….
At least 17tonnes of greenhouse gases
Reduce food waste: why should you check the temp of the fridge
The fridge should be between 1-4 degrees celsius, if it is not, food will go off much quicker
Reduce food waste: explain further on using the fridge wisely
Some foods keep better outside the fridge eg bread and bananas
Reduce food waste: why should you make a shopping list
Plan ahead by making a list and add to the lost if necessary so you don’t end up buying too much
Reduce food waste: why should you keep the stems of vegetables in water
Vegetables such as broccoli and celery keep fresher this way
Reduce food waste: freeze leftovers
Rice or pasta dishes freeze very well and could be eaten some other time
Reduce food waste: measure portions
Cook only amount needed
Reduce food waste: make sauces and dips from left overs
Eg: Used baked beans to make hummus
Reduce food waste: freeze dairy products
Eg! Hard cheeses, semi and skimmed milk freeze well
