Savvy Shopper

Question 1

Store layout: 2 points at entrance

Answer 1

Just inside there is clear space so customers can adjust to the atmosphere

The heating may blow warm air onto customers this is psychologically welcoming

Question 2

Store layout: 1 point fruit and vegetables

Answer 2

Fruit and veg are near the front because the customer will associate fruit and veg with quality and freshness

Question 3

Store layout: 2 points on the shelf

Answer 3

People tend to look at things from left to right eg: in a display of cans the most expensive ones are positioned on the right.

Items that appeal to children are on lower shelves

The cheapest variety are out on a high shelf or a low shelf to prevent customers seeing it easily

Question 4

Store layout: 2 points going down the aisle

Answer 4

As people slow down when turning at the end of an aisle. The shelves at the end are hot spots where they display special deals.

Aisles or organised in themes eg: if you are looking for BBQ items there will be more things around it which will encourage you to buy them

Question 5

Store layout: 1 point bread and milk

Answer 5

Positioned at the back of the supermarket so you have to walk right through and might see things you want to buy

Question 6

Store layout: 1 point at the checkout

Answer 6

Displays at checkout are the supermarkets last chance to tempt customers to buy more. They usually include sweets

Question 7

How to spend less at the supermarket: Which supermarket is the least expensive in NI

Answer 7

Lidl/Aldi

Question 8

How to spend less at the supermarket: Why should you avoid convenience stores

Answer 8

Smaller stores (convenience) have higher running costs and this results in higher prices at the till

Eg: average weekly cost for Tesco: 63.75
Average weekly cost for Tesco express: 69.12

Question 9

How to spend less at the supermarket: choose —— label over big ——

Answer 9

Own, brands

(When big brands are taste tested against cheaper, supermarket versions, often the own brand wins

Question 10

Another tactic to spend less at the supermarket is stocking up when items you regularly buy are discounted, name 3 items typically in a grocery trolley which are ideal for buying in bulk

Answer 10

Baked beans, cereal and washing powder

Question 11

How to spend less at supermarkets: why might it be good to join a loyalty scheme

Answer 11

Discounts and free items

Question 12

Example of loyalty scheme

Answer 12

You could save between 50p in Sainsbury’s and £5 in Iceland for every £100 spent

Question 13

3 types of special offers for grocery items

Answer 13

2 for one
Buy one get one 1/2 price
Buy one get one free

Question 14

Example of shifting down a range of baked beans

Answer 14

Heinz 24p/100g
Lidl 8p/100g

Question 15

Explain how a shopping list can reduce money spent in a supermarket bill

Answer 15

The consumer might stick to their list and not get distracted by other items so you don’t end up buying stuff you don’t need!!!!!!

Question 16

10 ways to save money in supermarkets

Answer 16

1.Shop around (look for cheapest shop eg:Lidl)
2.Avoid convenience stores
3.Choose own label over big brands
4.Stock up when you can
5.Be aware of supermarket’s psychological trick
6.join a loyalty scheme
7.work out what your really saving (special offers only effective if there on a product you normally buy)
8.shift down a range
9.write a list and stick to it
10. Compare prices in the supermarket

Question 17

How many tonnes of food is wasted in the UK each year?

Answer 17

10million tonnes

Question 18

What percentage is estimated of food waste which is edible

Answer 18

50%

Question 19

How much does food waste cost the average family each year

Answer 19

£700

Question 20

Causes of food waste when shopping for food

Answer 20

Buying a multi pack and all of the items don’t get used
Tempting offers- are they really a good deal

Question 21

Causes of food waste when preparing and cooking food

Answer 21

Cooking took much quantity
Food stored incorrectly

Question 22

How much does food waste cause the average household per month

Answer 22

Food waste costs the average household £60

Question 23

Where does waste food end up and what does it cost

Answer 23

It ends up in a landfill causing smells and unwanted gases

Question 24

Almost — of the total waste in the uk comes from our ——-. More than —— of this food and drink we could have consumed

Answer 24

50%
Homes
Half

Question 25

If we stopped throwing away food it would save….

Answer 25

At least 17tonnes of greenhouse gases

Question 26

Reduce food waste: why should you check the temp of the fridge

Answer 26

The fridge should be between 1-4 degrees celsius, if it is not, food will go off much quicker

Question 27

Reduce food waste: explain further on using the fridge wisely

Answer 27

Some foods keep better outside the fridge eg bread and bananas

Question 28

Reduce food waste: why should you make a shopping list

Answer 28

Plan ahead by making a list and add to the lost if necessary so you don’t end up buying too much

Question 29

Reduce food waste: why should you keep the stems of vegetables in water

Answer 29

Vegetables such as broccoli and celery keep fresher this way

Question 30

Reduce food waste: freeze leftovers

Answer 30

Rice or pasta dishes freeze very well and could be eaten some other time

Question 31

Reduce food waste: measure portions

Answer 31

Cook only amount needed

Question 32

Reduce food waste: make sauces and dips from left overs

Answer 32

Eg: Used baked beans to make hummus

Question 33

Reduce food waste: freeze dairy products

Answer 33

Eg! Hard cheeses, semi and skimmed milk freeze well