SAS 11 Flashcards
Denotes satisfaction or subjective pleasure
Utility
Utility is measurable
Cardinal ranking of preferences
Refers to the total amount of satisfaction one obtains
Total utility
States that the successive consumption of the same good or service increases the total utility
The law of diminishing marginal utility
States that the successive consumption of the same good or service increases the total utility
Law of diminishing marginal utility
The additional satisfaction derived from the consumption of an additional unit of goods and services
Marginal utility
Rank or order and individual’s preferences
Ordinal ranking of preferences
A measurement of utility
Utils
A line showing all the combinations of two goods
Indifference curve
A series of indifference curve
Indifference map