Sampling Methods, Self repot techniques and Content Analysis Flashcards
What are the 4 types of sampling? (STEP)
Situation
Time
Event
Point
What is situation sampling?
Occurs when behaviour is observed across different circumstances and locations
What is time sampling?
Observations are made within a specific time period
e.g. recording an observation of an object every minute for 30 minutes
Technique for when continuous observation of behaviour would result in too much data to record
What is event sampling?
When researchers observe specific behaviours or events that have been identified as being of interest to the study
What is Point sampling?
Researcher observes one person at a time
allows details of observations for each subject but
may limit total number of possible observations
time consuming
What is the significance of self report techniques? (what do they allow pps to do?)
They allow participants to directly provide information about themselves
What are the two methods of self-report techniques?
Interview (Structured e.g. cognitive, or unstructured)
Questionnaire - open or closed questions
What is Quantitative data?
Data that generates numbers, e.g. closed questions and potentially structured interviews
What is Qualitative data?
Data that is non-numerical, often focuses on thoughts, feelings and emotions, e.g. open questions and unstructured interviews
What is Content Analysis and what is it used for?
Can be used to convert Qualitative data to Quantitative
It is a form of indirect observation – way to analyse content of artefacts produced by people (e.g. questionnaire responses)
Identify the 4 steps of content analysis
- Choose information style to analyse
- Decide on coding units to use when analysing the data - they must be relevant to the aim of the research
- Analyse the data by counting how often each coding unit occurs in the material
- The data is then in numerical form so it can be analysed as statistical (quantitative) data
