Sampling Methods, Access And Gatekeeping Flashcards
Access
If the target population are difficult to access, they may cause problems with the sample, access to gatekeepers, impact, validity, and generalisability
Random sampling
Equal chance of being picked chosen entirely by chance, reduce risk of samples being biased.
Strength = not biased reliable preferred by positivists
Weaknesses = no representativeness, time-consuming, Sample frame won’t give useful information.
Random sampling
Equal chance of being picked chosen entirely by chance, reduce risk of samples being biased.
Strength = not biased reliable preferred by positivists
Weaknesses = no representativeness, time-consuming, Sample frame won’t give useful information.
Systematic sampling
Every other nth number is then selected from the sampling frame
Strengths = not buys, reliable preferred by positivists
Weaknesses = doesn’t always guarantee a representativeness time consuming
Stratified sampling
Dividing target population by characteristics and using systematic sampling.
Strengths = not biased preferred by positivists
Weaknesses = not representative and time consuming
Quota sampling
Clear idea of the sample they want, and where to find it.
Strengths = high validity;if met quota, easy to set target more representative than other non-random samples
Weaknesses = specific research may be buys towards a certain group
Snowball sampling
One of target population has contact with recruit other participants.
Strengths = easy as if one person acts as gatekeeper, good to use for studies
Weaknesses = biased, limit sample size, not representative
Purposive sampling
Strengths = Haven’t wasted time, useful when no sampling frame
Weaknesses = generalise, not representative biased
Volunteer sampling
Strengths = easy quick, can get a large sample, representative
Weaknesses = generalise, not representative and biased