Sampling Methods Flashcards
what is simple random sampling
- where every person or item in a population has an equal chance of being in the sample
- and each selection is independent of the others
how do you choose a simple random sample
- give a number to each population member from a full list of the population
- generate a list of random numbers
- match them to the numbered members to select the sample
what is an advantage of simple random sampling
- every member of the population has an equal chance of being selected
- so it is completely unbiased
what is a disadvantage that comes with simple random sampling
- it is inconvenient if the population is spread over a large area
- it might be difficult to track down the selected members
- like in a nationwide sample
what is systematic sampling
where every nth member of the population you are investigating is selected
how do you choose a systematic sample
- number each member of the population from a full list
- calculate a regular interval to use by dividing the population size by the sample size
- generate a random starting point to choose the first member of the sample
- keep adding the interval to the starting point to select your sample
what are the advantages of using systematic sampling
- it can be used for quality control in a production line
- a machine can be set up to sample every nth term
- it should give an unbiased sample
what is the disadvantage that comes with using systematic sampling
if the interval coincides with a pattern in the population, it could be a biased sample
what is stratified sampling
- when a population is divided into categories like gender
- and you use the same proportion of each category in the sample as there is in the population
how is stratified sampling set up
- divide the population into categories
- calculate the number needed for each category in the sample
- randomly select the sample in each category
what is the formula used to calculate the number needed for each category
(size of category in pop / total size of pop) x total sample size
what are the advantages of stratified sampling
- if the categories are disjointed this should give a representative sample
- it is useful when results may vary depending on the category
what does it mean if the categories are disjointed
- there is no overlap
- like gender or age groups
what is the disadvantage of stratified sampling
the extra detail needed can make it expensive
what is quota sampling
- when an interviewer for example is given a quota of people in each category to interview
- then they choose people to interview until the quotas are fulfilled