Sampling Methods Flashcards
simple random sampling
Method: assign number then random number generator
Advantages: bias free, easy and cheap, equal chance of being chosen
Disadvantages: not suitable for big populations, sampling frame needed
systematic sampling
Method: chosen at regular intervals, kth elements
Advantages: simple and quick, large population
Disadvantages: suitable only if sample frame is there, introduces bias if not random
stratified sampling
Method: divided into groups, simple random then in groups, same proportion
Advantages: reflects population, proportional representation
Disadvantages: classified into strata is a must, sampling frame is needed
quota sampling
Method: divided based on characteristics, actively chose people to fill quota
Advantages: small sample representative, no sampling frame needed, quick, easy cheap
Disadvantages: bias, non-responses not recorded
opportunity sampling
Method: info from the people available
Advantages: easy and inexpensive
Disadvantages: not representative, dependent on researcher
population
whole set of items of interest
sample
subset of the population, representative
sample unit
sampled individuals
sample frame
units individually named to form a list
census
information from the entire population
Advantages: accurate
Disadvantages: time consuming, cannot be done when testing involves destruction
cluster sampling
sampling a few subgroups
self-selected sampling
open to be sampled
measure of central tendency
centre of data (mean, mode, median)
standard deviation
distance from the mean, spread of data
variance
standard deviation squared