Sampling 2 Flashcards
Formula for number sampled in stratum
Number samples in stratum = over all sample size x number in stratum/number in population
Simple random sampling adv
Adv
Free of bias
Easy and cheap to implement for small populations and samples
Each sampling unit has an equal chance of selection
Simple random sampling dis adv
Dis adv
Not suitable for large population and sample size
Sampling frame is needed
Systematic sampling adv
Systematic sampling adv
Simple and quick to use
Suitable for large samples and large populations
Systematic sampling dis adv
Dis adv
Sampling frame is needed
It can introduce bias if the sampling frame is not random
Stratified sampling adv
Stratified sampling is accurately reflects population structure
Guarantees proportional representation of groups within population
Stratified sampling dis adv
Dis adv
Population must be clearly classfied into distinct strata
Selection from k each stratum suffers from same dis adv as random sampling
Describe Quota sampling
Quota sampling is when an interviewer selects a sample that reflects characteristics of whole population
How is quota sampling carried out
Population is divided into groups according to given characteristic. Size of each group determines proportion of sample that should have characteristic.
Interviewer would meet people, assess them and allocate them to the appropriate quota. If person refuses to be interviewed then they are ignored.
Opportunity/convenience sampling
Consists of taking sample from people available at time of study and they fit criteria you’re looking for.
Quota sampling adv
Quota sampling adv
Allows small sample to still be representative of population
No sampling frame
Quick,easy, inexpensive
Allows for easy comparison between different groups.
Quota sampling dis adv
Non random sampling can lead to bias
Population must be divided
Increasing scope of study increases groups, time and expense.
Convenience/opportunity sampling adv
Adv
Easy to carry out
Inexpensive
Convenience/opportunity sampling dis adv
Dis adv
Unlikely to provide a representative sample
Highly dependent on individual researcher