Sampling Flashcards
is a method that allows researchers to infer information about a population based on results from a subset of the population, without having to investigate every individual.
Sampling
Reducing the number of individuals in a study reduces the cost and workload and may make it easier to obtain high quality information.
Sampling
There are several different sampling techniques available, and they can be subdivided into two groups called sampling design: ———.
probability sampling and non-probability sampling
In ———, you start with a complete sampling frame-complete list of everyone or everything you want to study, of all eligible individuals from which you select your sample.
probability sampling design
In this way, all eligible individuals have a chance of being chosen for the sample, and you will be more able to generalize the results from your study.
Probability sampling design
tend to be more time-consuming and expensive than non-probability sampling.
Probability sampling design
In ———, you do not start with a complete sampling frame, so some individuals have no chance of being selected.
non-probability (non-random) sampling
Consequently, you cannot estimate the effect of sampling error and there is a significant risk of ending up with a non-representative sample which produces non-generalizable results.
Non-probability sampling
However, ——— methods tend to be cheaper and more convenient.
Non-probability sampling