Sampling Flashcards
1
Q
What is sampling?
A
Sampling involves the gathering of data from a sample of respondents, the results of which should be representative of the population (e.g. target market) as a whole.
2
Q
What are 3 types of sampling techniques?
A
Random
Quota
Stratified
3
Q
What is random sampling?
A
a sample is selected for study from a population where each individual is chosen entirely by chance and has an equal chance of being selected
4
Q
An example of random sampling?
A
Names picked out of a hat of all people in the school community students and employees
5
Q
What is Quota sampling?
A
The population is first segmented into subgroups before a judgement is
made in selecting respondents that are representative of that subgroup
