sampling Flashcards
oppurtunity sampling
the researcher selects anyone who is available at the time
opp strengths
easy, saves time
opp weaknesses
researcher bias
random sampling
members of the target population have an equal chance. pick the names from a hat or computer
rand strengths
no researcher bias
rand weaknesses
time consuming
sytstematic sampling
every nth person is selected
sys strengths
no researcher bias
sys weaknesses
time consuming
stratified sampling
the sample is representative of the target population
strat strengths
representative
strat weaknesses
not perfect
self selecting sampling
participants select themselves to take part in the study
ss strengths
ppts come to you
ss weaknesses
volunteer bias