Sampling Flashcards
1
Q
Population
A
The larger group of people that a researcher is interested in studying, e.g. college students from the North
2
Q
Sample
A
It is usually not possible to include all members of the population in the study, so a smaller group is selected - the sample
3
Q
Generalisation
A
The sample that is drawn should be representative of the population so generalisations can be made
4
Q
Bias
A
Most samples are biased in that certain groups (e.g. men, students, professionals etc.) may be over- or under- represented
5
Q
Random Sample
A
Every person in the target population has an equal chance of being selected
Lottery method. All members of the target populations are given a no. and placed in a hat or computer randomiser used
6
Q
Random Sample - Eval.
A
