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Question 1

What is sampling

Answer 1

The process of deciding how to select the people you want to question in relation to your market research

Question 2

What are the 3 types of sampling

Answer 2

Random
Quota
Target

Question 3

What is random sampling

Answer 3

A method of sampling in which people are randomly selected or questioned - every person in the population has a equal chance of being asked

Question 4

Advantages of random sampling

Answer 4

Personal opinions are given

Everyone has equal chance of being chosen

Question 5

Disadvantages of random sampling

Answer 5

Results aren’t very accurate unless a very large sample is used

Most expensive type of sampling

Unsuitable for some products eg: Coca Cola - where do you go to question people

Question 6

What is Quota sampling

Answer 6

Where interviews are held with a set number of people who fall into predetermined categories

Question 7

Advantages of quota sampling

Answer 7

More accurate then random sampling

More likely to reach the appropriate people

Considerably cheaper then random sampling

Question 8

Disadvantages to quota sampling

Answer 8

Breakdown of the population must be known in order for the correct proportions to be interviewed- difficult to find sometimes

Unsuitable for certain products

Question 9

What is target sampling

Answer 9

Where people from one particular market segment are questioned

Question 10

Advantages of target sampling

Answer 10

More accurate

More likely to reach the appropriate people, therefore saves time and money

Question 11

Disadvantages of target sampling

Answer 11

May be a small sample so not a representative sample, so therefore can’t take the results of the sample to be true to everyone