Salesforce Data Cloud Flashcards
Which data model subject area should be used for any Organization, Individual or Member
in the Customer 360 data model?
A. Party
B. Global account
C. Membership
D. Engagement
A. Party
What is Data Cloud’s primary value to Customers?
A. To provide a unified view of a customer and their related data
B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To create personalized campaigns by listening, understanding, and acting on customer
behaviour
A. To provide a unified view of a customer and their related data
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in
mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A. To ingest and unify data from various sources to reconcile custom identity.
B. To create and orchestrate cross-channel marketing messages
C. To use harmonized data to more accurately understand the customer and business
impact
D. To eliminate the need for separate business intelligence and IT data management tools
A. To ingest and unify data from various sources to reconcile custom identity.
C. To use harmonized data to more accurately understand the customer and business
impact
A client wants to bring in loyalty data from a custom object in Salesforce CRM that
contains a point balance for accrued hotel points and airline points within the same
record. The client wants to split these point systems into two separate records for better
tracking and processing.
What should a consultant recommend in this scenario?
A. Clone the data source object
B. Use batch transforms to create a second data lake object
C. Create a junction object in Salesforce CRM and modify the ingestion strategy
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
B. Use batch transforms to create a second data lake object
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
A. New data sources have been added to Data Cloud that largely overlap with the existing
profiles
B. Duplicates have been removed from source system data streams.
C. Identify resolution rules have been removed to reduce the number of matched profiles
D. Identify resolution rules have been added to the ruleset to increase the number of
matched profiles.
A. New data sources have been added to Data Cloud that largely overlap with the existing
profiles
D. Identify resolution rules have been added to the ruleset to increase the number of
matched profiles.
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and
available to use for any segment?
A. Calculated Insight > Refresh Data Stream > Identify Resolution
B. Refresh Data Stream > Calculated Insight > Identify Resolution
C. Identify Resolution > Refresh Data Stream > Calculated Insight
D. Refresh Data Stream > Identify Resolution > Calculated Insight
D. Refresh Data Stream > Identify Resolution > Calculated Insight
A retail customer wants to bring customer data from different sources and wants to take
advantage of identity resolution so that it can be used in segmentation.
On which entity should this be segmented for activation membership?
A. Individual
B. Unified contact
C. Subscriber
D. Unified individual
D. Unified individual
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring
Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Data Bundles?
Choose 2 answers
A. MobileConnect
B. MobilePush
C. Loyalty Management
D. Personalization
A. MobileConnect
B. MobilePush
. Which statement about Data Cloud’s Web and Mobile Application Connector is true?
A. A standard schema containing event, profile, and transaction data is created at the
time the connector is configured.
B. The connector schema can be uploaded to delete an existing field
C. Any data streams associated with the connector will be automatically deleted upon
deleting the app from Data Cloud Setup.
D. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the
connector.
D. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the
connector.
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyse
individuals who have been in the segment within the last 2 years.
Which Data Cloud component allow for this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights.
C. Segment membership data model object
Which operator should a consultant use to create a segment for a birthday campaign that
is evaluated daily?
A. Is Birthday
B. Is Today
C. Is Between
D. Is Anniversary Of
D. Is Anniversary Of
A consultant needs to package Data Cloud components from one organization to another.
Which two Data Cloud components should the consultant include in a data kit to achieve
this goal?
Choose 2 answers
A. Segments
B. Data model objects
C. Identify resolution rulesets
D. Calculated insights
B. Data model objects
D. Calculated insights
Cloud Kicks wants to be able to build a segment of customers who have visited it’s website
within the previous 7 days.
Which filter operator on the EngagementDate field fits this use case?
A. Is Between
B. Last Number of Days
C. Next Number of Days
D. Greater than Last Number of Days
B. Last Number of Days
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing
customer data?
Choose 2 answers
A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace
A. Data Harmonization
B. Unified Profiles
The Salesforce CRM Connector is configured and the Case object data stream is set up.
Subsequently, a new custom field named Business Priority is created on the Case object in
Salesforce CRM. However, the new field is not available when trying to add it to the data
stream.
Which statement addresses the cause of this issue?
A. The Salesforce Integration User is missing Read permissions on the newly created field.
B. Custom fields on the Case object are not supported for ingesting into Data Cloud.
C. The Salesforce Data Loader application should be used to perform a bulk upload from
a desktop.
D. After 24 hours when the data stream refreshes, it will automatically include any new
fields that were added to the Salesforce CRM
A. The Salesforce Integration User is missing Read permissions on the newly created field.
How does Data Cloud handle an individual’s Right to be Forgotten?
A. Deletes the specified Individual and records from any data model object/data lake
object related to the Individual.
B. Deletes the records from all data source objects, and any downstream data model
objects are updated at the next scheduled ingestion.
C. Deletes the specified Individual and records from any data source object mapped to
the Individual data model object.
D. Deletes the specified Individual record and its Unified Individual Link record.
A. Deletes the specified Individual and records from any data model object/data lake
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
A. SMS
B. Email
C. CloudPage
D. Mobile push
C. CloudPage
To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM
Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers
A. Include campaign identifier in the activation name
B. Hard code the campaign identifier as a new attribute in the campaign activation
C. Include campaign identifier in the filename specification.
D. Include campaign identifier in the segment name
A. Include campaign identifier in the activation name
C. Include campaign identifier in the filename specification.
A healthcare client wants to make use of identity resolution, but does not want to risk
unifying profiles that may share certain personally identifying information (PII).
Which matching criteria should a consultant recommend for the most accurate matching
results?
A. Fuzzy First Name, Exact Last Name, and Email
B. Exact Last Name and Email
C. Party Identification on Patient ID
D. Email Address and Phone
C. Party Identification on Patient ID
The recruiting team at Cumulus Financial wants to identify which candidates have browsed
the jobs page on its websites at least twice within the last 24 hours. They want the
information about these candidates to be available for segmentation in Data Cloud and the
candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A. Calculated insight
B. Streaming insight
C. Streaming data transform
D. Batch data transform
A. Calculated insight
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store
transactions to a new file in an Amazon S3 bucket, and files older than seven days are
automatically deleted. Each file contains a timestamp in a standardized naming
convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A. Ensure the filename contains a wildcard to accommodate the timestamp
B. Ensure the refresh mode is set to “Full Refresh”
C. Ensure the refresh mode is set to “Upsert”
D. Ensure that deletion of old files is enabled
A. Ensure the filename contains a wildcard to accommodate the timestamp
C. Ensure the refresh mode is set to “Upsert”
A consultant is working in a customer’s Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate s a result of this action?
Choose 2 answers
A. All individual data will be removed
B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed
D. All source profile data will be removed.
B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed
A customer has a calculated insight about lifetime value.
What does the consultant need to aware of if the calculated insight needs to be modified?
A. Existing measures can be removed
B. Existing dimensions can be removed
C. New measures can be added
D. New dimensions can be added
C. New measures can be added
A Data Cloud consultant recently discovered that their identity resolution process is
matching individuals that share email addresses or phone numbers, but are not actually
the same individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the
updates results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new ruleset with fewer matching rules, compare the two rulesets to
review and verify the results, and them migrate to the new ruleset once approved
C. Modify the existing ruleset with stricter matching criteria, run the ruleset and review
the updated results, then adjust as needed until the individuals are matching correctly.
D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets
to review and verify the results, and then migrate to the new ruleset once approved.
D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets
to review and verify the results, and then migrate to the new ruleset once approved.