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Data Cloud > Salesforce Data Cloud > Flashcards

Salesforce Data Cloud Flashcards

1
Q

Which data model subject area should be used for any Organization, Individual or Member
in the Customer 360 data model?

A. Party
B. Global account
C. Membership
D. Engagement

A

A. Party

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2
Q

What is Data Cloud’s primary value to Customers?
A. To provide a unified view of a customer and their related data
B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To create personalized campaigns by listening, understanding, and acting on customer
behaviour

A

A. To provide a unified view of a customer and their related data

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3
Q

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in
mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A. To ingest and unify data from various sources to reconcile custom identity.
B. To create and orchestrate cross-channel marketing messages
C. To use harmonized data to more accurately understand the customer and business
impact
D. To eliminate the need for separate business intelligence and IT data management tools

A

A. To ingest and unify data from various sources to reconcile custom identity.
C. To use harmonized data to more accurately understand the customer and business
impact

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4
Q

A client wants to bring in loyalty data from a custom object in Salesforce CRM that
contains a point balance for accrued hotel points and airline points within the same
record. The client wants to split these point systems into two separate records for better
tracking and processing.
What should a consultant recommend in this scenario?
A. Clone the data source object
B. Use batch transforms to create a second data lake object
C. Create a junction object in Salesforce CRM and modify the ingestion strategy
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

A

B. Use batch transforms to create a second data lake object

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5
Q

A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
A. New data sources have been added to Data Cloud that largely overlap with the existing
profiles
B. Duplicates have been removed from source system data streams.
C. Identify resolution rules have been removed to reduce the number of matched profiles
D. Identify resolution rules have been added to the ruleset to increase the number of
matched profiles.

A

A. New data sources have been added to Data Cloud that largely overlap with the existing
profiles
D. Identify resolution rules have been added to the ruleset to increase the number of
matched profiles.

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6
Q

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and
available to use for any segment?
A. Calculated Insight > Refresh Data Stream > Identify Resolution
B. Refresh Data Stream > Calculated Insight > Identify Resolution
C. Identify Resolution > Refresh Data Stream > Calculated Insight
D. Refresh Data Stream > Identify Resolution > Calculated Insight

A

D. Refresh Data Stream > Identify Resolution > Calculated Insight

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7
Q

A retail customer wants to bring customer data from different sources and wants to take
advantage of identity resolution so that it can be used in segmentation.
On which entity should this be segmented for activation membership?
A. Individual
B. Unified contact
C. Subscriber
D. Unified individual

A

D. Unified individual

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8
Q

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring
Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Data Bundles?
Choose 2 answers
A. MobileConnect
B. MobilePush
C. Loyalty Management
D. Personalization

A

A. MobileConnect
B. MobilePush

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9
Q

. Which statement about Data Cloud’s Web and Mobile Application Connector is true?
A. A standard schema containing event, profile, and transaction data is created at the
time the connector is configured.
B. The connector schema can be uploaded to delete an existing field
C. Any data streams associated with the connector will be automatically deleted upon
deleting the app from Data Cloud Setup.
D. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the
connector.

A

D. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the
connector.

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10
Q

Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyse
individuals who have been in the segment within the last 2 years.
Which Data Cloud component allow for this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights.

A

C. Segment membership data model object

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11
Q

Which operator should a consultant use to create a segment for a birthday campaign that
is evaluated daily?
A. Is Birthday
B. Is Today
C. Is Between
D. Is Anniversary Of

A

D. Is Anniversary Of

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12
Q

A consultant needs to package Data Cloud components from one organization to another.
Which two Data Cloud components should the consultant include in a data kit to achieve
this goal?
Choose 2 answers
A. Segments
B. Data model objects
C. Identify resolution rulesets
D. Calculated insights

A

B. Data model objects
D. Calculated insights

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13
Q

Cloud Kicks wants to be able to build a segment of customers who have visited it’s website
within the previous 7 days.
Which filter operator on the EngagementDate field fits this use case?
A. Is Between
B. Last Number of Days
C. Next Number of Days
D. Greater than Last Number of Days

A

B. Last Number of Days

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14
Q

A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing
customer data?
Choose 2 answers
A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace

A

A. Data Harmonization
B. Unified Profiles

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15
Q

The Salesforce CRM Connector is configured and the Case object data stream is set up.
Subsequently, a new custom field named Business Priority is created on the Case object in
Salesforce CRM. However, the new field is not available when trying to add it to the data
stream.
Which statement addresses the cause of this issue?
A. The Salesforce Integration User is missing Read permissions on the newly created field.
B. Custom fields on the Case object are not supported for ingesting into Data Cloud.
C. The Salesforce Data Loader application should be used to perform a bulk upload from
a desktop.
D. After 24 hours when the data stream refreshes, it will automatically include any new
fields that were added to the Salesforce CRM

A

A. The Salesforce Integration User is missing Read permissions on the newly created field.

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16
Q

How does Data Cloud handle an individual’s Right to be Forgotten?
A. Deletes the specified Individual and records from any data model object/data lake
object related to the Individual.
B. Deletes the records from all data source objects, and any downstream data model
objects are updated at the next scheduled ingestion.
C. Deletes the specified Individual and records from any data source object mapped to
the Individual data model object.
D. Deletes the specified Individual record and its Unified Individual Link record.

A

A. Deletes the specified Individual and records from any data model object/data lake

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17
Q

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
A. SMS
B. Email
C. CloudPage
D. Mobile push

A

C. CloudPage

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18
Q

To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM
Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers
A. Include campaign identifier in the activation name
B. Hard code the campaign identifier as a new attribute in the campaign activation
C. Include campaign identifier in the filename specification.
D. Include campaign identifier in the segment name

A

A. Include campaign identifier in the activation name
C. Include campaign identifier in the filename specification.

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19
Q

A healthcare client wants to make use of identity resolution, but does not want to risk
unifying profiles that may share certain personally identifying information (PII).
Which matching criteria should a consultant recommend for the most accurate matching
results?
A. Fuzzy First Name, Exact Last Name, and Email
B. Exact Last Name and Email
C. Party Identification on Patient ID
D. Email Address and Phone

A

C. Party Identification on Patient ID

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20
Q

The recruiting team at Cumulus Financial wants to identify which candidates have browsed
the jobs page on its websites at least twice within the last 24 hours. They want the
information about these candidates to be available for segmentation in Data Cloud and the
candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A. Calculated insight
B. Streaming insight
C. Streaming data transform
D. Batch data transform

A

A. Calculated insight

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21
Q

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store
transactions to a new file in an Amazon S3 bucket, and files older than seven days are
automatically deleted. Each file contains a timestamp in a standardized naming
convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A. Ensure the filename contains a wildcard to accommodate the timestamp
B. Ensure the refresh mode is set to “Full Refresh”
C. Ensure the refresh mode is set to “Upsert”
D. Ensure that deletion of old files is enabled

A

A. Ensure the filename contains a wildcard to accommodate the timestamp
C. Ensure the refresh mode is set to “Upsert”

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22
Q

A consultant is working in a customer’s Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate s a result of this action?
Choose 2 answers
A. All individual data will be removed
B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed
D. All source profile data will be removed.

A

B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed

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23
Q

A customer has a calculated insight about lifetime value.
What does the consultant need to aware of if the calculated insight needs to be modified?
A. Existing measures can be removed
B. Existing dimensions can be removed
C. New measures can be added
D. New dimensions can be added

A

C. New measures can be added

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24
Q

A Data Cloud consultant recently discovered that their identity resolution process is
matching individuals that share email addresses or phone numbers, but are not actually
the same individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the
updates results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new ruleset with fewer matching rules, compare the two rulesets to
review and verify the results, and them migrate to the new ruleset once approved
C. Modify the existing ruleset with stricter matching criteria, run the ruleset and review
the updated results, then adjust as needed until the individuals are matching correctly.
D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets
to review and verify the results, and then migrate to the new ruleset once approved.

A

D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets
to review and verify the results, and then migrate to the new ruleset once approved.

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25
Q

A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
A. Use a streaming API call to delete the customer’s information
B. Use Profile Explorer to delete the customer data from Data Cloud
C. Use Consent API to request deletion of the customer’s information.
D. Use the Data Rights Subject Request tool to request deletion of the customer’s
information.

A

D. Use the Data Rights Subject Request tool to request deletion of the customer’s
information.

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26
Q

What does the Ignore Empty Value option do in identity resolution?
A. Ignores empty fields when running any custom match rules
B. Ignores empty fields when running reconciliation rules
C. Ignores Individual object records with empty fields when running identity resolution
rules
D. Ignores empty fields when running the standard match rules

A

B. Ignores empty fields when running reconciliation rules

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27
Q

How does identity resolution select attributes for unified individuals when there is
conflicting information in the data model?
A. Creates additional rulesets
B. Creates additional contact points
C. Leverages reconciliation rules
D. Leverages match rules

A

C. Leverages reconciliation rules

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28
Q

A consultant is planning the ingestion of the data stream that has profile information
including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to
confirm the phone number field is in the proper E164 Phone Number format.
What is the most efficient way to guarantee that the various phone number formats are
standardized?
A. Create a formula field to standardize the format
B. Edit and update the data in the source system prior to sending to Data Cloud
C. Create a calculated insight after ingestion.
D. Assign the PhoneNumber field type when creating the data stream

A

D. Assign the PhoneNumber field type when creating the data stream

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29
Q

A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers
A. Review data transformations to ensure they’re run after calculated insights.
B. Review calculated insights to make sure they’re run before segments are refreshed
C. Review segments to ensure they’re refreshed after the data is ingested
D. Review calculated insights to make sure they’re run after the segments are refreshed.

A

B. Review calculated insights to make sure they’re run before segments are refreshed
C. Review segments to ensure they’re refreshed after the data is ingested

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30
Q

A customer has multiple team members who create segment audiences that works in
different time zones, one team member works at the home office in the Pacific time zone,
that matches the org Time Zone setting. Another team member works remotely in the
Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A. The team member in the Eastern time zone
B. Both team members; Data Cloud adjusts the segment and activation schedules to the
time zone of the logged-in user.
C. The team member in the Pacific time zone
D. Neither team member; Data Cloud shows all schedules in GMT.

A

B. Both team members; Data Cloud adjusts the segment and activation schedules to the
time zone of the logged-in user

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31
Q

Cumulus Financial wants to be able to track the daily transaction volume of each of its
customers in real time and send out a notification as soon as it detects volume outside a
customer’s normal range.
What should a consultant do to accommodate this request?
A. Use streaming data transform with a flow
B. Use a calculated insight paired with a flow
C. Use streaming data transform combined with a data action
D. Use a streaming insight paired with a data action.

A

D. Use a streaming insight paired with a data action.

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32
Q

A consultant is building a segment to announce a new product launch for customers that
have previously purchased black pants.
How should the consultant place the attributes for product color and product type from
the Order Product object to meet this criteria?
A. Place an attribute for the “black pants” calculated insight to dynamically apply
B. Place the attributes for product color and product type in a single container
C. Place the attributes for product color and product type as direct attributes
D. Place the attribute for product color in one container and the attribute for product
type in another container.

A

B. Place the attributes for product color and product type in a single container

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33
Q

. Which information is provided in a .csv file when activating to amazon S3?
A. The manifest of origin sources within Data Cloud
B. The activated data payload
C. The metadata regarding the segment definition
D. An audit log showing the user who activated the segment and when it was activated

A

B. The activated data payload

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34
Q

. Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to
get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data when ingesting
order data using the B2C Commerce Order Bundle?
A. The B2C Commerce Order Bundle ingests 30 days of historical data.
B. The B2C Commerce Order Bundle ingests 6 months of historical data
C. The B2C Commerce Order Bundle ingests 12 months of historical data.
D. The B2C Commerce Order Bundle does not ingest any historical data and only ingests
new orders from that point on.

A

D. The B2C Commerce Order Bundle does not ingest any historical data and only ingests
new orders from that point on.

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35
Q

Cumulus Financial wants its service agents to view a display of all cases associated with a
Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers
A. Lightning Web Components
B. Query API
C. Profile API
D. Data Action

A

A. Lightning Web Components
C. Profile API

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36
Q

Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers.
A. The metrics of the calculated insights must only contain numeric values.
B. The primary key of the segmented table must be a metric in the calculated insight
C. The calculated insight must contain a dimension including the Individual or Unified
Individual Id.
D. The primary key of the segmented table must be a dimension in the calculated insight.

A

C. The calculated insight must contain a dimension including the Individual or Unified
Individual Id.
D. The primary key of the segmented table must be a dimension in the calculated insight.

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37
Q

A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a specific attribute
B. Value suggestion requires Data Aware Specialist permission at a minimum
C. Value suggestion can only work on direct attributes and not related attributes
D. Value suggestion is still processing and takes up to 24 hours to be available

A

D. Value suggestion is still processing and takes up to 24 hours to be available

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38
Q

A consultant is setting up a data stream with transactional data.
Which field type should the consultant choose to ensure that leading zeros in the purchase
order number are preserved?
A. Decimal
B. Serial
C. Text
D. Number

A

C. Text

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39
Q

Data cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data
in order to maintain accuracy in the customer’s scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of
the scheduled activations?
A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated
insights and segments before the activations are scheduled to run
B. Set a refresh schedule for the calculated insights to occur every hour.
C. Ensure the activations are set to Incremental Activation and automatically publish
every hour
D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

A

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated
insights and segments before the activations are scheduled to run

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40
Q

What does it mean to build a trust-based, first-party data asset?
A. To provide transparency and security for data gathered from individuals who provide
consent for its use and receive value in exchange
B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all
compliance regulations
C. To ensure opt-in consents are collected for all email marketing as requited by law
D. To obtain competitive data from reliable source through interviews, surveys, and polls

A

A. To provide transparency and security for data gathered from individuals who provide
consent for its use and receive value in exchange

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41
Q

During a privacy law discussion with a customer, the customer indicates they need to
honour requests for the right to be forgotten. The consultant determines that Consent API
will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
A. Data deletion requests are reprocessed at 30, 60 and 90 days
B. Data deletion requests are processed within 1 hour
C. Data deletion requests are submitted for Individual profiles
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce
clouds.

A

A. Data deletion requests are reprocessed at 30, 60 and 90 days.
C. Data deletion requests are submitted for Individual profiles

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42
Q

Cumulus Financial uses calculated insights to compute the total banking value per branch
for its high net worth customers. In the calculated insight, “banking value” is a metric,
“branch” is a dimension and “high net worth” is a filter.
What can be included as an attribute in activation?
A. “banking value” (metric)
B. “Branch” (dimension) and “banking value” (metric)
C. “high net worth” (filter)
D. “branch” (dimension)

A

D. “branch” (dimension)

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43
Q

A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the
consolidation rate?
A. Change reconciliation rules to Most Occurring
B. Increase the number of matching rules
C. Include additional attributes in the existing matching rules
D. Reduce the number of matching rules

A

B. Increase the number of matching rules

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44
Q

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?
A. Cities containing ‘ San José’, ‘San Jose’, ‘san josé’, or ‘san jose’
B. Cities only containing ‘San Jose’ or ‘san jose’
C. Cities only containing ‘San José’ or ‘San Jose’
D. Cities only containing ‘San José’ or ‘san josé

A

D. Cities only containing ‘San José’ or ‘san josé

45
Q

During an implementation project, a consultant completed ingestion of all data streams for
their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
A. Data Activation
B. Calculated Insights
C. Data Mapping
D. Identity Resolution

A

D. Identity Resolution

46
Q

A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be bought into Data Cloud does not include that key
performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in
Segmentation
B. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in
Segmentation
C. Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in
Segmentation
D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in
Segmentation

A

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in
Segmentatio

47
Q

Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
A. Understand and act upon customer data to drive more relevant experiences.
B. Govern enterprise data lifecycle though a centralized set of policies and processes
C. Harmonize data from multiple sources with a standardized and extendable data
model.
D. Safeguard critical business data by serving as a centralized system for backup and
disaster recovery

A

A. Understand and act upon customer data to drive more relevant experiences.
C. Harmonize data from multiple sources with a standardized and extendable data
model.

48
Q

A consultant is reviewing a recent activation using engagement-based related attributes
but is not seeing any related attributes in their payload for the majority of their segment
members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than
engagement data
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact point

A

C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact point

49
Q

A consultant is helping a beauty company ingest it’s profile data into Data Cloud. The
company’s source data includes several fields, such as eye color, skin type, and hair color,
that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both
segmentation and identity resolution?
A. Create a custom DMO from scratch that has all fields that are needed.
B. Duplicate the standard Individual DMO and add the additional fields.
C. Create custom fields on the standard Individual DMO.
D. Create a custom DMO with only the additional fields and map it to the standard
Individual DMO

A

C. Create custom fields on the standard Individual DMO.

50
Q

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on
these scores that it activates to a Marketing cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A. Add additional attributes
B. Choose a segment
C. Select contact points
D. Add the calculated insight in the activation

A

B. Choose a segment
C. Select contact points

51
Q

A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers
A. Direct attributes
B. Data stream attributes
C. Calculated insights
D. Related attributes
E. Streaming insights

A

A. Direct attributes
C. Calculated insights
D. Related attributes

52
Q

A customer has outlined requirements to trigger a journey for an abandoned browse
behaviour. Based on the requirements, the consultant determines they will use streaming
insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at
the cadence required?
A. Configure the data to be ingested in hourly batches
B. Set the journey entry schedule to run every hour
C. Set the activation schedule to hourly
D. Set the insights aggregation time window to 1 hour

A

D. Set the insights aggregation time window to 1 hour

53
Q

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
A. Include Contact Point Email object Is Active field as a match rule
B. Use the source priority order in activations to make sure a contact point from the
desired source is delivered to the activation target
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority
reconciliation rule
D. Set the default reconciliation rule to Last Updated

A

B. Use the source priority order in activations to make sure a contact point from the

54
Q

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for
its Data Cloud users.
What should the consultant do to accomplish this?
A. Use formula fields based on the Account Country field to filter incoming records
B. Use Salesforce sharing rules on the Account object to filter and segregate records
based on Country
C. Use the data spaces feature and apply filtering on the Account data lake object based
on Country
D. Use streaming transforms to filter out Account data based on Country and map to
separate data model objects accordingly.

A

C. Use the data spaces feature and apply filtering on the Account data lake object based
on Country

55
Q

A Data Cloud consultant is in the process of setting up data streams for a new servicebased data source.
When ingesting Case data, which field is recommended to be associated with the Event
Time field?
A. Escalation Date
B. Last Modified Date
C. Creation Date
D. Resolution Date

A

B. Last Modified Date

56
Q

During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a
single unified profile?
A. Data Cleansing
B. Harmonization
C. Data Consolidation
D. Identity Resolution

A

D. Identity Resolution

57
Q

Cumulus Financial uses Service Cloud as its CRM and Stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The
company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data
to ensure all the different phone numbers are properly mapped and available for use in
activation?
A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone
to the Contact Point Phone data map object from the Contact data stream.
B. Ingest the Contact object and use streaming transforms to normalize the phone
numbers from the Contact data stream into a separate Phone data lake object (DLO)
that contains three rows, and then map this new DLO to the Contact Point Phone data
map object.
C. Ingest the Contact object and then create a calculated insight to normalize the phone
numbers, and then map to the contact Point Phone data map object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the
phone numbers, and then map to the Contact Point Phone data map object.

A

B. Ingest the Contact object and use streaming transforms to normalize the phone

58
Q

A user has built a segment in Data Cloud and is in the process of creating an activation.
When selecting related attributes, they cannot find a specific set of attributes they know
to be related to the individual.
Which statement explains why these attributes are not available?
A. Activations can only include 1-to-1 attributes
B. The attributes are being used in another activation
C. The segment is not segmenting on profile data.
D. The desired attributes reside on different related paths.

A

D. The desired attributes reside on different related paths.

59
Q

Which configuration supports separate Amazon S3 buckets for data ingestion and
activation?
A. Dedicated S3 data sources in activation setup
B. Multiple S3 connectors in Data Cloud setup
C. Separate user credentials for data stream and activation target
D. Dedicated S3 data sources in Data cloud setup

A

D. Dedicated S3 data sources in Data cloud setup

60
Q

A consultant is integrating an Amazon S3 activated campaign with the customer’s
destination system.
In order for the destination system to find the metadata about the segment, which file on
the S3 will contain this information for processing?
A. The .txt file
B. The .json file
C. The .csv fiel
D. The .zip file

A

B. The .json file

61
Q

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket
from Data Cloud?
A. Use an S3 Private Key Certificate
B. Use a S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3
D. Use an S3 Access Key and Secret Key

A

D. Use an S3 Access Key and Secret Key

62
Q

Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?
A. Confirm the Create Object permission is enabled in the Data Cloud org
B. Confirm the View All object permission is enable in the source Salesforce CRM org
C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org
D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

A

B. Confirm the View All object permission is enable in the source Salesforce CRM org

63
Q

Where is value suggestion for attributes in segmentation enabled when creating the DMO?
A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup

A

C. Segment Setup

64
Q

A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather then matching on email address, they want to review a rule
that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID
as their primary key.
Which two steps should the consult take to address this new use case?
Choose 2 answers
A. Map the primary key from the two system to Party Identification, using CRM ID as the
identification name for both
B. Map the primary key from the two system to Party Identification, using CRM ID as the
identification name for individuals coming from the CRM, and Marketing ID as the
identification name for individuals coming from the marketing platform.
C. Create a custom matching rule for an exact match on the Individual ID attribute.
D. Create a matching rule based on party identification that matches on CRM ID as the
party identification name.

A

A. Map the primary key from the two system to Party Identification, using CRM ID as the
identification name for both

D. Create a matching rule based on party identification that matches on CRM ID as the
party identification name.

65
Q

Which consideration related to the way Data Cloud ingests CRM data is true?
A. CRM data cannot be manually refreshed and must wait for the next scheduled
synchronization
B. The CRM Connector’s synchronization times can be customized to up 15-minute
intervals
C. Formula fields are refreshed are regular sync intervals and are updated at the next full
refresh
D. The CRM Connector allows standard fields to stream into Data Cloud in real time.

A

D. The CRM Connector allows standard fields to stream into Data Cloud in real time.

66
Q

What does the Source Sequence reconciliation rule do in identify resolution?
A. Includes data from sources where the data is most frequently occurring
B. Identifies which individual records should be merged into a unified profile by setting a
priority for specific data sources
C. Identifies which data sources should be used in the process of reconciliation by
prioritizing the most recently updated data source
D. Sets the priority of specific data sources when building attributes in a unified profile,
such as a first or last name

A

D. Sets the priority of specific data sources when building attributes in a unified profile,
such as a first or last name

67
Q

Which two dependencies prevent a data stream from being deleted?
Choose 2 answers
A. The underlying data lake object is used in activation.
B. The underlying data lake object is used in a data transform.
C. The underlying data lake object is mapped to a data model object.
D. The underlying data lake object is used in segmentation.

A

B. The underlying data lake object is used in a data transform.
C. The underlying data lake object is mapped to a data model object.

68
Q
  1. What should a user do to pause a segment activation with the intent of using that segment
    again?
    A. Deactivate the segment.
    B. Delete the segment.
    C. Skip the activation
    D. Stop the publish schedule
A

D. Stop the publish schedule

69
Q

When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?
GoodsProdust | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProdust | Count | At Least | 1
PrimaryProductCategory | is Equal To | shoes
A. Individuals who purchased at least one of any ‘red’ product and also purchased at least
one pair of ‘shoes’
B. Individuals who purchased at least one ‘red shoes’ as a single line item in a purchase
C. Individuals who made a purchase of at least one ‘red shoes’ and nothing else
D. Individuals who purchased at least one of any ‘red’ products or purchased at least one
pair of ‘shoes’

A

A. Individuals who purchased at least one of any ‘red’ product and also purchased at least
one pair of ‘shoes’

70
Q

What should an organization use to stream inventory levels from an inventory
management system into Data Cloud in a fast and scalable, near-real-time way?
A. Cloud Storage Connector
B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization Connector

A

C. Ingestion API

71
Q

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business
reasons as well as security reasons, it’s important to NTO to keep all Data Cloud data
separated by brands.
Which capability best supports NTO’s desire to separate it’s data by branch?
A. Data streams for each brand
B. Data model object for each brand
C. Data spaces for each brand
D. Data source for each brand

A

C. Data spaces for each brand

72
Q

Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team
should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?
A. Create new segments using nested segments.
B. Create a High Investment Balance calculated insight.
C. Package High Investment Balance Customer in a data kit.
D. Create new segments by cloning High Investment Balance Customers.

A

A. Create new segments using nested segments.

73
Q

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally identifiable
information (PII).
How should the fields be mapped to support identity resolution?
A. Create a new custom object with fields that directly match the incoming table
B. Map all fields to the Customer object
C. Map name to the Individual object and email address to the Contact Phone Email
object.
D. Map all fields to the Individual object, adding a custom field for the email address

A

C. Map name to the Individual object and email address to the Contact Phone Email
object.

74
Q

Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers
A. Delete the data from the incoming data stream and perform a full refresh.
B. Add the Individual ID to a headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individual.
D. Use the Consent API to suppress processing and delete the individual and related
records from source data streams.

A

B. Add the Individual ID to a headerless file and use the delete from file functionality.
D. Use the Consent API to suppress processing and delete the individual and related
records from source data streams

75
Q

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data
Cloud and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a custom extract.

A

D. B2C Commerce Starter Bundles plus a custom extract.

76
Q

A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
A. Flow
B. Report
C. Activation alert
D. Dashboard

A

A. Flow

77
Q

Which two steps should a consultant take is a successfully configured Amazon S3 data
stream fails to refresh with a “NO FILE FOUND” error message?
Choose 2 answers
A. Check if correct permissions are configured for the Data Cloud user
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup
C. Check if the file exists in the specified bucked location
D. Check if correct permissions are configured for the S3 user

A

C. Check if the file exists in the specified bucked location
D. Check if correct permissions are configured for the S3 user

78
Q

A retailer wants to unify profiles using Loyalty ID which is different then the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules
on the Loyalty ID?
A. Party Identification object
B. Loyalty Identification object
C. Individual object
D. Contact Identification object

A

A. Party Identification object

79
Q

A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
A. Ingest the file with the SFTP Connector.
B. Ingest the file through the Cloud Storage Connector
C. Manually import the file using the Data Import Wizard
D. Use Salesforce’s Dataloader application to perform a bulk upload from a desktop.

A

A. Ingest the file with the SFTP Connector.

80
Q

When performing segmentation or activation, which time zone is used to publish and
refresh data?
A. Time zone specified on the activity at the time of creation
B. Time zone of the user creating the activity
C. Time zone of the Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud org

A

D. Time zone set by the Salesforce Data Cloud org

81
Q

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upset mode. During the initial setup six months
ago, the company created a formula field in Data Cloud to create a custom classification. It
now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using
the S3 Connector?
A. Data Cloud will initiate a full refresh of data from S3 and will update the formula on all
records.
B. Data Cloud will only update the formula on a go-forward basis for new records.
C. Data Cloud does not support formula field updates for data streams of type upsert.
D. Data Cloud will update the formula for all records at the next incremental upsert
refresh.

A

D. Data Cloud will update the formula for all records at the next incremental upsert

82
Q

Luxury Retailers created a segment targeting high value customers that it activates
through Marketing Cloud for email communication. The company notices that the
activated count is smaller than the segment count.
What is a reason for this?
A. Marketing Cloud activations apply a frequency cap and limit the number of records
that can be sent in an activation.
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If
the individual does not have a related Contact Point, it will not be activated.
C. Marketing Cloud activations automatically suppress individuals who are unengaged
and have not opened or clicked on an email in the last six months.
D. Marketing Cloud activations only activate those individuals that already exist in
Marketing cloud. They do not allow activation of new records.

A

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If
the individual does not have a related Contact Point, it will not be activated.

83
Q

How can a consultant modify attribute names to match a naming convention in cloud File
Storage targets?
A. Use a formula field to update the field name in an activation
B. Update attribute names in the data stream configuration.
C. Set preferred attribute names when configuring activation.
D. Update field names in the data model object.

A

C. Set preferred attribute names when configuring activation.

84
Q

Northern Trail Outfitters wants to be able to calculate customer’s lifetime value (LTV) but
also create breakdowns of the revenue sourced by website, mobile app, and retail
channels.
What should a consultant use to address this use case in Data Cloud?
A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transform

A

C. Metrics on metrics

85
Q

A consultant wants to ensure that every segment manged by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
A. Create, publish, and deploy a data kit.
B. Create a reusable container block with common criteria
C. Create a nested segment
D. Create a segment and copy it for each brand

A

B. Create a reusable container block with common criteria

86
Q

A customer needs to integrate in real time with Salesforce CRM
Which feature accomplishes the requirement?
A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web components

A

A. Streaming transforms

87
Q

A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated
insight to ensure this calculation?
A. Unified Individual > Unified Link Individual > Sales Order
B. Unified Individual > Individual > Sales Order
C. Sales Order > Individual > Unified Individual
D. Sales Order > Unified Individual

A

A. Unified Individual > Unified Link Individual > Sales Order

88
Q

Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund
offering, and wants to personalize the email content with information about each
customer’s current mutual fund investments.
How should the Data Cloud consultant configure this activation?
A. Include Fund Type equal to “Mutual Fund” as a related attribute. Configure an
activation based on the new segment with no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add
related attribute Fund Name, and add related attribute filter for Fund Type equal to
“Mutual Fund”.
C. Choose the Multiple Investments segment, choose the Email contact point, and add
related attribute Fund Type.
D. Include Fund Name and Fund Type by default for post processing in the target system.

A

B. Choose the Multiple Investments segment, choose the Email contact point, add
related attribute Fund Name, and add related attribute filter for Fund Type equal to
“Mutual Fund”.

89
Q

A segment fails to refresh with the error “Segment references too many data lake objects
(DLOs)”.
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
A. Split the segment into smaller segments.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up five custom data model object (DMOs).
D. Space out the segment schedules to reduce DLO load.

A

A. Split the segment into smaller segments.
B. Use calculated insights in order to reduce the complexity of the segmentation query.

90
Q

An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data cloud feature should help with this use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists

A

A. Value suggestion

91
Q

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made
purchases within the last week.
What should the consultant use to remove the recent customers?
A. Batch transforms
B. Segmentation excludes rules
C. Related attributes
D. Streaming insights

A

B. Segmentation excludes rules

92
Q

Which data model subject area defines the revenue or quantity for an opportunity by
product family?
A. Sales Order
B. Engagement
C. Product
D. Party

A

A. Sales Order

93
Q

A new user of Data Cloud only needs to be able to review individual rows of ingested data
and validate that it has been modeled successfully to its linked data model object. The user
will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
A. Dats Cloud for Marketing Specialist ?
B. Data Cloud Admin
C. Data Cloud User
D. Data Cloud for Marketing Data Aware Specialist

A

D. Data Cloud for Marketing Data Aware Specialist

94
Q

Which data stream category should be assigned to use the data for time-based operations
in segmentation and calculated insights?
A. Individual
B. Transaction
C. Sales Order
D. Engagement

A

D. Engagement

95
Q

Which method should a consultant use when performing aggregations in windows of 15
minutes on data collected via the Interaction SDK or Mobile SDK?
A. Batch transform
B. Calculated insight
C. Streaming insight
D. Formula fields

A

C. Streaming insight

96
Q

A customer has a custom Customer_Email_c object related to the standard Contact object
in Salesforce CRM. This custom object stores the email address for a Contact that they
want to use for activation.
To which data entity is this mapped?
A. Contact
B. Contact Point Email
C. Custom Customer_Email_c object
D. Individual

A

B. Contact Point Email

97
Q

Which solution provides an easy way to ingest Marketing Cloud subscriber profile
attributes into Data Cloud on a daily basis?
A. Automation Studio and Profile API
B. Marketing Cloud Connect API
C. Marketing Cloud Data Extension Data Stream
D. Email Studio Starter Data Bundle

A

C. Marketing Cloud Data Extension Data Stream

98
Q

A customer has a requirement to be able to view the last time each segment was
published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement
Choose 2 answers
A. Profile Explorer
B. Calculated insights
C. Dashboard
D. Report

A

C. Dashboard
D. Report

99
Q

A Data Cloud consultant recently added a new data source and mapped some of the data
to a new custom data model object (DMO) that they want to use for creating segments.
However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?
A. Date has not yet been ingested into the DMO
B. The new DMO is not of category Profile
C. The new DMO does not have a relationship to the Individual DMO
D. Segmentation is only supported for the Individual and Unified Individual DMOs

A

B. The new DMO is not of category Profile

100
Q

Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features can the consultant use to validate the data on a unified profile?
Choose 3 answers
A. Identity Resolution
B. Query API
C. Data Explorer
D. Profile Explorer
E. Data Actions

A

A. Identity Resolution
C. Data Explorer
D. Profile Explorer

101
Q

Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
A. Data Stream
B. Segment
C. Activation target
D. Activation

A

A. Data Stream
B. Segment

102
Q

What is the first step to set up and configure a Data Cloud instance after it has been
provisioned?
A. Enable the Data Cloud Admin permission set to the relevant Salesforce CRM user.
B. Connect to the Salesforce CRM org that Data Cloud is provisioned in.
C. Connect to the Marketing Cloud Account that Data Cloud is provisioned in.
D. Complete the Salesforce Data Cloud “Get Started” process.

A

A. Enable the Data Cloud Admin permission set to the relevant Salesforce CRM user.

103
Q

What are two benefits of calculated insights over segmentation criteria?
Choose 2 answers
A. Calculated insights results can be included as attributes in activation.
B. Calculated insights refresh automatically upon reference in segments and activation.
C. Calculated insights are better suited for single row based operation.
D. Calculated insights can query engagement data greater than 2 years.

A

A. Calculated insights results can be included as attributes in activation.
B. Calculated insights refresh automatically upon reference in segments and activation.

104
Q

A consultant is ingesting a list of employees from their human resources database that
they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
A. Contact Data.
B. Engagement Data.
C. Other Data.
D. Profile Data

A

D. Profile Data

105
Q

A customer has two Data Cloud orgs. A new configuration has been completed and
tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.
What is recommended to package and promote this configuration to the customer’s
second org?
A. Use the Salesforce CRM connector.
B. Create a data kit.
C. Package as an AppExchange application.
D. Use the Metadata API.

A

B. Create a data kit.

106
Q

Cumulus Financial needs to create a composite key on an incoming data source that
combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary
key is not available in a data stream?
A. COMBINE
B. CAST
C. COALESCE
D. CONCAT

A

D. CONCAT

107
Q

The leadership team at Cumulus Financial has determined that customers who
deposited more than $250,000 in the last five years and are not using advisory services will
be the central focus for all new campaigns in the next year.
Which features support this use case?
A. Calculated insight and segment
B. Streaming insight and data action
C. Streaming insight and segment
D. Calculated insight and data action

A

A. Calculated insight and segment

108
Q

What are the two minimum requirements needed when using the Visual Insights
Builder to create a calculated insight?
Choose 2 answers
A. A WHERE clause
B. At least one dimension
C. At least two objects to join
D. At least one measure

A

B. At least one dimension
D. At least one measure

Data Cloud (1 decks)

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