Sales marketing

Question 1

One of the leading industries in the future.It contribute largely in terms of job generation and strengthening the economies.

Answer 1

Tourism industry

Question 2

It is the act of selling a product or service in return for money or other compensation.

Answer 2

Sale

Question 3

The provider of the goods or services- completes a sale in response to an acquisition or to an appropriation or to a request.

Answer 3

Seller or salesperson

Question 4

It is the process of communicating the value of a product or service to customers. It plays an integral role in the continuing growth of the tourism industry.

Answer 4

Marketing

Question 5

Where the success of any business in the tourism and hospitality depends.

Answer 5

Marketing efforts

Question 6

Completes TOURIST EXPERIENCE

Answer 6

Hotels and establishments, the tourism destination as the product itself, down to the specific tourism products and services that tourist should avail.

Question 7

Marketing for hospitality and tourism covers several levels. From the Hotels and establishments, the tourism destination as the product itself, down to the specific tourism products and services that tourist should avail to complete…?

Answer 7

Tourist experience

Question 8

According to…tourism and Hospitality Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

Answer 8

Philip kotler (2002)

Question 9

According to them, that the marketing is the art and science of finding, retaining, and growing profitable customers.

Answer 9

Kotler, bowens, and makens (2010)

Question 10

According to…Marketing is the activity, set of institutions, and process for creating, communicating,delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

Answer 10

American marketing association (2013)

Question 11

Enables the organization to compile an updated set of information about its customers, competitors and the organization’s capability and effectiveness.

Answer 11

Marketing information system

Question 12

5 marketing as a management process.

Answer 12

1. ) Marketing information system
2. ) Marketing planning
3. ) Planning tactical campaigns
4. ) Marketing operations
5. ) Monitoring and control.

Question 13

A one of marketing as management process that involves an analysis of the marketing environment in relation to the potentials of one’s business.

Answer 13

Marketing planning

Question 14

A marketing as a management process that ensures practical and realistic tactical campaigns are conducted in support of the comprehensive marketing strategy.

Answer 14

Planning tactical campaigns

Question 15

A marketing as a management process that involves the challenging part of implementing the planned strategic and tactical campaigns by coordinating with all stakeholders, fine tuning the marketing mix as they unfold and ensuring that activities are conducted as planned

Answer 15

Marketing operations