Sales Frenzy Course (Pete Godfrey)

Question 1

What are the four main components of any winning promotion?

Answer 1

Headline

Offer

Proof

Guarantee

Question 2

What are the four main types of headlines?

Answer 2

Big Benefit (Pete has moved away from this one)
(“How to make $5,000.00 a Day Part-Time in your Underwear, With No Experience, No Computer and No Expenses… Guaranteed!”)

Dominant Emotion headline
(“Are you Afraid Your Child is Slipping Behind the Rest of the Class?”)

Intriguing Story headline
(“How a Simple Device called Snorban Saved my Marriage and my Sanity and Stopped my Husband Storing Once and for All”)

Hidden Benefit headline
(“Imagine Me at the Beach in the Middle of Summer… Wearing Only my Bikinis!”

Question 3

Which of the 4 headline types has Pete Godfrey moved away from - and why?

Answer 3

Big Benefit headline

(Enter why here)

Question 4

What question MUST the offer answer?

Answer 4

“What do they really want?”

Question 5

According to Pete Godfrey, to create a sales frenzy, you must pile on what?

Answer 5

The value - and make it almost too good to be true.

Question 6

You must back up an offer with what?

Answer 6

A solid reason why you are making such an offer… otherwise it will be too good to be true.

Question 7

If it’s a free offer, you must do what?

Answer 7

Get this right up front in your copy.

Question 8

What are the four types of “proof”

Answer 8

Testimonials, case studies, social proof, dramatic demonstration

Question 9

How should you NOT do a guarantee?

Answer 9

“If you’re not happy, we’ll refund your money.” (Instead, make it active and involve the reader.) (see Module 1, pg 6 for an example).

Question 10

“In the unlikely event”, “Prompt”, “Courteous”, “Rush”, “No questions asked”, “No hassle”, “Risk free” are examples of words we should use in what

Answer 10

Our guarantee

Question 11

According to Pete Godfrey, you’ve got to make them what?

Answer 11

Feel. (Focus directly on your market, not your product).

Make your copy have emotional connection, emotional impact.

Question 12

What are 5 ways to add unquenchable curiosity to your promotions?

Answer 12

• Blind bullets
• Open loops
• “And no, it’s not” click
• Secrets
• Horror stories

Question 13

What are 6 smart questions to ask of your promotions to make sure they are prospect focused?

Answer 13

1. How much bonding is going on?
2. Is the copy in sync with the audience?
3. What % of the copy is product-focused?
4. What % of the copy is customer-focused?
5. Does the copy make the audience feel any strong emotions?
6. Where are the opportunities to add what’s missing?

Question 14

One of the biggest flaws in copywriting is when the writer gets caught up in what, and forgets about what?

Answer 14

Gets caught up in the features and benefits of the product and forgets about the customer

Question 15

7 Effective ways to connect to your audience are:

Answer 15

1. Empathy
2. Prospect focused as opposed to product-focused
3. The desire to own

Question 16

You should never make your clam bigger than what?

Answer 16

Your proof.