Sales Forecasting Flashcards
1
Q
Sales forecast
A
A sales forecast estimates the volume or value of future sales using market research or past sales data.
2
Q
Purpose of sales forecasts
A
avoid cash flow problems
production capacity
3
Q
Factors affecting sales forecasts
A
Consumer trends
Economic variables
Actions of competitors
4
Q
Difficulties of sales forecasting
A
no guarantees
dynamic markets
