Sales Concepts

Question 1

What is an Affiliate Network

Answer 1

Lead Generation affiliate networks connect publishers with affiliate programs that allow them to promote lead generation-related offers. Lead generation networks can be highly profitable and are considered an overlooked, but valuable vertical. These types of offers can provide mobile publishers with high payouts.

Question 2

What do people mean when they talk about O&O pages?

Answer 2

They are speaking to their Owned and Operated Pages. These can be landing pages, their own website pages, etc.

Question 3

True or False:

ActiveProspect is a Lead Generation Company

Answer 3

False:

ActiveProspect is a software or technology company that operates in the Lead Generation Space.

Question 4

What are all of ActiveProspects Product Offerings

Answer 4

1. ) LeadConduit
2. ) TrustedForm
3. ) TrustedForm Data
4. ) Self-Service TrustedForm

*It is important to note that self-service and our full TrustedForm product differ in capability and functionality.

Question 5

True or False:

ActiveProspect only sells products to be used by people who purchase leads.

Answer 5

False:

ActiveProspect creates tools that share use cases with Buyers, sellers, and publishers. Understanding use cases will shed light on the versatility of our product line!

Question 6

What are 3 of the most critical pieces of information we must know to properly assess a prospects use case?

Answer 6

1. ) Are they buying, selling, or producing leads
2. ) What Volume are they buying/selling per month
3. ) What is the CPL (Cost per Lead)

Question 7

What is a publisher?

Answer 7

A publisher is a place to display that message, with a viewership the advertiser is interested in converting. It’s possible to be an advertiser and a publisher at the same time. If an app is running its own advertisements while also hosting ads, it is simultaneously an advertiser and a publisher.

Question 8

How many touches does it typically take to grab someone’s attention InBound & OutBound?

Answer 8

InBound: 10-15 Touches

OutBound: 16+ Touches

Question 9

What are our 3 Pillars for Marketers?

Answer 9

1. ) Safety
2. ) Efficiency
3. ) Scalability

Question 10

What is an Aggregator?

Answer 10

Someone who takes part in all processes of the Lead Generation process:

They Buy Leads, Sell Leads, and Produce Leads from O&O pages and sites.

Question 11

What is Co-Registration?

Answer 11

Co-Registration is a common type of Hosted Lead Generation. Co-registration is the practice of allowing a consumer to opt-in for multiple offers while registering for one primary offer. For example, while signing up for a newsletter, a consumer might see a checkbox with a sign up for a related newsletter from another company. This checkbox is the opt-in for the co-registration. By checking that box, the consumer data will be transferred to both Advertisers presented on the form.

It is important that consumers must explicitly opt-in for the co-registration placement to ensure that they truly want to be contacted for the offer.

Question 12

What are the two different sides of “Publishing”

Answer 12

1. ) Publisher - In the business of selling leads

2. ) Brand & Traffic - a business who monetizes their lead data