Sales

Question 1

The law says is must be done (adjective)

Answer 1

mandatory

/ˈmændətəri/

Question 2

Careful and thorough examination of someone or something (noun)

Answer 2

scrutiny

/ˈskruːtɪəni/

Question 3

Successful in producing a desired or intended result (adjectve)

Answer 3

effective
/ɪˈfɛktɪv/

“effective solutions to environmental problems”

Question 4

Achieving maximum productivity with minimum wasted effort or expense (adjective)

Answer 4

efficient
/ɪˈfɪʃ(ə)nt/

“an efficient administrator”

Question 5

Capable of being touched; discernible by the touch; material or substantial.
(adjective)

Answer 5

tangible
/tan-juh-buh l/

“the tangible benefits of sunshine”

Question 6

The main ideas or facts about something, without the details

noun

Answer 6

Outline
/ˈaʊtlaɪn/

“a research proposal outline”

Question 7

Something that is advisable should be done in order to avoid problems or risks

Answer 7

advisable
/ədˈvaɪzəbəl/

“It is advisable to write a career objective at the start of your resume”

Question 8

If something is , there is not very much of it available.

adjective

Answer 8

scarce
/skeəs/

“Food was often scarce in the winter”

Question 9

To produce a result, answer, or piece of information

verb

Answer 9

yield
/jiːld/

“Our research has only recently begun to yield important results”

Question 10

An action or decision is done by only one of the groups involved in a situation

Answer 10

unilateral
/ˌjuːnɪəˈlætərəl/

“a unilateral Declaration of Independence”

Question 11

The ordinary people in an organization, rather than the leaders
(noun/adjective)

Answer 11

grass roots

“We are hoping for full participation at grass roots level.”

Question 12

To get or achieve something that will be permanent, especially after a lot of effort
(verb)

Answer 12

secure
//

Question 13

To make certain that something will happen properly

verb

Answer 13

ensure

/en‧sure/

Question 14

To direct or control a business or department and the people, equipment, and money involved in it
(verb)

Answer 14

manage
/man‧age/

“He was asked to manage a new department.”

Question 15

A remark or action that is offensive or deliberately rude.

noun

Answer 15

insult
/ˈɪnsʌlt/

“$200 for all that work? It’s an insult.”

Question 16

Deal with effectively with something difficult

Verb

Answer 16

cope
/koʊp/

Has ability to cope with stress

Question 17

Up to this time

adverb

Answer 17

hitherto
/ˌhɪðəˈtuː/

Goods which were hitherto supplied

Question 18

To help a skill, feeling, idea etc develop over a period of time
(verb)

Answer 18

foster
/ˈfɒstə/

To take account of the potential benefits of fostering a small number of strategic relationships

Question 19

To be rare

Answer 19

be few and far between

Such relationships, however, are few and far between, because no organization has the time or resources to…

Question 20

More important than anything else

adjective

Answer 20

paramount
/ˈpærəmaʊnt/

The paramount importance of having strategic plan

Question 21

To produce problems, ideas, results etc

Phrasal verb

Answer 21

throw up

Research into the banking sector in the UK threw up the following interesting observation

Question 22

Able to become strong, happy, or successful again after a difficult situation or event
(Adjective)

Answer 22

resilient
/rɪˈzɪliənt/

a resilient business model

Question 23

A process or system that is slow and difficult

adjective

Answer 23

cumbersome
/ˈkʌmbəsəm/

Budgets are cumbersome and unreliable

Question 24

Not affected or influenced by something and seeming not to notice it

Answer 24

impervious
/ɪmˈpɜːviəs/

The next year’s forecast is made is impervious to all these

Question 25

To become very successful or very strong and health

Verb

Answer 25

Thrive
/θraɪv/

Those firms with an effective strategy and efficient tactics thrive continuously

Question 26

To come from or out of something

phrasal verb

Answer 26

emanate from something
/ˈeməneɪt/

Early identification of forces emanating from the external environment

Question 27

To make a bad situation better, or replace something that has been lost
(phrasal verb)

Answer 27

make up for something

Unlikely that excellent key account strategies will make up for ill thought-out marketing strategies

Question 28

Thought-out

adjective

Answer 28

Planned and organized carefully, well or badly

Ill thought-out marketing strategy

Question 29

The ability to produce a desired or intended result
(noun)

Syn: effectiveness

Answer 29

efficacy
/ˈefɪəkəsi/

The efficacy of strategic plans for marketing

Question 30

To plan or invent a new way of doing something

verb

Answer 30

devise
/dɪˈvaɪz/

She devised a method for quicker communication between offices

Question 31

Form or devise (a plan or idea) in the mind

(verb) [as adjective]

Answer 31

conceived
/kənˈsiːv/

Well conceived and executed key account plan

Question 32

To start talking about or dealing with the most important part of something instead of wasting time with other things
(Idiom)

Answer 32

cut to the chase

Those managers who want to cut straight to the chase…

Question 33

to include all of a particular space or area

verb

Answer 33

span
/spæn/

Key relationship management met span the boundary between the supplier and the customer

Question 34

the real or imaginary line that marks the edge of a state, country etc, or the edge of an area of land that belongs to someone
(noun)

Answer 34

Boundary
/ˈbaʊndəri/

Boundary between the supplier and the customer

Question 35

a complicated problem that has caused a lot of discussion and argument and is difficult to solve
(adjective)

Answer 35

vexed
/vekst/

vexed question/issue/problem

Question 36

To change or increase as fast as something else, or to move as fast as someone else
(phrasal verb)

Answer 36

keep pace (with something/someone)

The supply of materials cannot keep pace with demand.

Question 37

to say that you support or agree with something without doing anything to prove

Answer 37

pay lip service somebody/something

The truth is that suppliers still pay lip service to KAM but curry on measuring their people in ways that undermine best practices

Question 38

To keep someone or something within the limits of a particular activity or subject

Answer 38

confine something to something
/kənˈfaɪn/

If you customer contact is usually confined to specific opportunity

Question 39

To make a subject or problem more difficult to understand or deal with, especially by introducing unnecessary ideas
(expression)

Answer 39

cloud the picture/issue

Make sure that the company doesn’t cloud the picture by setting long term-relationship targets