sac revision Flashcards
policy
set of guidelines to be followed by all employees
policies need to reflect?
legal requirements as well as business behaviour
procedure
set of actions that help enable policies
procedures need to?
be clearly explained and identified to ensure policies can take place
technology in marketing
Social media advertising: positive results when used in conjunction with traditional methods and inexpensive. However some negatives in terms of lack of control of what customers post online.
what does Australian consumer law guarantee consumers?
Prohibits undesirable and misleading practices, making it illegal
what’s an example of Australian Consumer Law?
False or misleading representations regarding goods or services: A statement that is untrue, such as claiming that a motor vehicle has a certain fuel consumption performance when it does not.
Globalisation
Used to describe how trade and technology have made the world into a more connected and interdependent place.
Globalisation impact on suppliers positives?
expanded markets, cost reductions and increased efficiency
Globalisation impact on suppliers negatives?
increased competition, supply chain vulnerability and cultural and communication barriers
Globalisation impact on competitors negatives?
job displacement, quality variability and economic vulnerability
overseas suppliers and resources
Australian businesses access to a globally supply network wider range, more affordable raw materials and finished products.
Globalisation impact on competitors positives?
lower prices, convenience and innovation
What does the consumer protection and fair competition act (2010) do?
Specifies what business behaviour is acceptable in a number of different areas:
- product safety
- pricing
- competition
What does the consumer protection and fair competition act cover?
misleading or deceptive content, unfair practices and conditions and warranties