Sac 2 Flashcards
The difference between functional foods and super foods?
Functional food are foods that provide a health benefit to individuals beyond that of basic nutrition compared to superfoods that are foods in high concentration of nutrients and are rich in phytochemicals and antioxidants such as blueberries and kale
Education
Government programs and other school education programs promoting healthy eating and things such as labels giving the nutritional values foods will educate people if the food is healthy to consume or not
Income
The family having the necessary income to purchase ingredients that can make great nutritional meals rather than a family that has a lower income purchasing cheap fast food will bad nutritional value
Location
If a family or individual life in a metropolitan area they will have close proximity to various supermarkets and other food services resulting in a lower cost of products as there are more supermarkets competing with each other compared to rural areas where it is more difficult to obtain fresh food and is more expensive due to lack of supermarkets
Accomadation
Having the necessary appliances such as stove, oven, fridge and microwave can impact on what you eat. Most Australian households have all of these increasing their healthy eating as they have the necessary appliances compared to someone living in an apartment has limited space to keep fresh food and limited cooking appliances encouraging them to have bad eating habits
Available time
Families having the time to make meals from scratch after a busy day of work is hard this can shift people to buy meals that can prepared fast via microwave as they pay extra for the time saved
Cultural norms
A person’s belief and culture can influence food choice as in certain religions they do not eat certain foods all the time or special occasions
Food trends
4 Ps
Product- refers to the product that is for sale to the target market
Price- refers to the amount of money a customer is prepared to pay for the product
Promotion- refers to communicating the benefits of the product to the consumer through a range of media
Place- refers to where and how the customer can purchase the product such as retail products
Marketing techniques
Use of color
Packaging colour has a major impact as when people think of general colours in their everyday life, they are reminded of the colour of food packaging which is free advertising example looking at the colour red can expose people to think of drink coke
Marketing techniques
Cartoon character
Having cartoon characters on packaging can influence the younger target audience as they like the cartoon they will ask their parents to buy it for them and homer Simpson loving donuts could influence people to buy more donuts as they see him eating it
Trends
are general changes or movements towards a new result or pattern for example trends in food consumption
Advergames
are video games that contain an advertisement to promote a particular product
Data analytics
is the process of examining raw data to draw conclusion about that information
Gameifcation
adding game design to non-game applications to make them more fun and appealing
Augemented reality
is a live direct indirect view of a physical, real world environment whose elements are supplemented by computer generated sensory input such as sound, video and graphics
