Saavy Shopper Flashcards
Consumer
Someone who buys a product or uses a service
Influence
A way or encouraging consumers to buy a product
Organic
Food that is produced without additives or pesticides
Ethical
Concerned about people and the environment
Service
Something which is used by a consumer such as public transport
Need
Something that is necessary
Planned purchase
Thinking about / researching a product service before purchase
Impulse buying
Buying something on a ‘whim’ (without planning or research)
Product
An Item which is bought by a consumer such as foods or clothes
Personal
We all have our own personal likes and dislikes
E.g certain types of fragrance will to individuals taste
Cultural
Our cultural background can influence our choices of food or clothes or decisions
E.g formal wear varies according to culture - Indian girl may wear a sari
Ethical
Our ethical concerns can influence our purchases
E.g an ethical buyer may chose to buy from a local market (fewer food miles)
Economical
This refuses to the amount of money we have available to spend and it is a very impact factor in influencing what we buy.
E.g a consumer may not be able to satisfy a want or need
Physiological
Physiological factors relate to our bodies and how they function. Their effect on our bodies can influence purchases
E.g a coeliac (a person who cannot tolerate gluten in their diet) will make gluten-free choices in order to avoid symptoms
Psychological
Psychological factors relate to our thoughts and feelings. They influence our purchases because they affect our emotions.
E.g a consumer may chose a particular brand because they are familiar with it.
Social
We are often influenced by the people around us and their opinions of our friends and families.
E.g you might decide on a style of shoes because all of your friends wear them
Store layout : at the entrance
Just inside the supermarket there is some clear space to let the costumers adjust to the atmosphere
Fruit and veg
This is placed near the front of the supermarket. Costumers associate fruit and veg with freshness and quality
On the shelf
People tend to look from the left to the right on the shelves. For example, the most expensive version of items is placed on the right. The cheapest variety is placed on the top or bottom shelf
Going down the aisle
The central or middle aisle in a busy supermarket is called the power aisle as it is the main path through the store. As costumers turn into aisles they see the shelves at the end called ‘hot spots’. Where supermarkets display special offers to influence impulse buying.
Bread and milk
Bread and milk are considered essential purchases for most costumers. They are usually displaced at the back of the supermarket so the costumers have to walk past displays of many other goods that might appeal to them.
At the checkout
Displays at the checkout are the supermarkets last chance to tempt costumers to buy more. Checkout displays may include, sweets, but many other goods are put there too, sometimes, depending on the weather or season.
Being an ethical buyer
Has the food been produced with animal friendly method?
Are these goods approved by Fairtrade foundation
Is the product from a bad supplier?
Organic farming
Do not use artificial chemical fertilisers
Respect animal welfare
Guarantee a free range lifestyle for farm animals
Do not use drugs, antibiotics or wormers
Routinely preventative methods should be used instead.
Things that increase organic foods in recent years
Increased awareness of environmental issues
Public are aware of food scares such as horse scandal
Consumers perceive organic food to be more nutritious
Public are keen to follow celebrities (see it as fashionable)
Fairtrade shopping
The Fairtrade foundation works to ensure, better prices, working conditions and terms of trade for farmers and their workers.
The farming community will have more control over their futures and the environments in which they work. E.g coffee, tea, Chocolates.
Local food
Local produce is food which is grown, cooked, baked or produced in the local area. For some consumers, buying local means that they are making less of an impact on the environment because the distance travelled by the food from where it is grown to where it is bought is kept to a minimum. Buying factors which are in season also means a reduction in food miles
Food miles
Are the distance the food has travelled from its source to where it is sold
Ethical shopping
Buy local: fruit + veg
Buy goods in season : fruit + veg, ice cream and fish
Benefits of buying ethically
Buy local: cheaper, often look + taste better and source is known
Buy goods in season : better flavour +appearance, usually costs less and more plentiful supply
What is and what baking does it do
The baking power ensure the muffins rise
It’s a mixture of tartaric acid and sodium bicarbonate (alkaline)
When the liquid is added to these chemicals they react together producing a tasteless salt and carbon dioxide gas. This cause the muffins to rise in the oven
Tips for successful muffins
Keep wet and dry ingredients separate until the last minute
Do not overmix
Transfer mixture to cases and put in over straight away
Reasons for tips
To delay reaction which cause muffins to rise
To ensure that the muffins have an an open texture
To ensure that the chemical reaction occurs in the oven instead of in the cases
