Saavy Shopper

Question 1

Consumer

Answer 1

Someone who buys a product or uses a service

Question 2

Influence

Answer 2

A way or encouraging consumers to buy a product

Question 3

Organic

Answer 3

Food that is produced without additives or pesticides

Question 4

Ethical

Answer 4

Concerned about people and the environment

Question 5

Service

Answer 5

Something which is used by a consumer such as public transport

Question 6

Need

Answer 6

Something that is necessary

Question 7

Planned purchase

Answer 7

Thinking about / researching a product service before purchase

Question 8

Impulse buying

Answer 8

Buying something on a ‘whim’ (without planning or research)

Question 9

Product

Answer 9

An Item which is bought by a consumer such as foods or clothes

Question 10

Personal

Answer 10

We all have our own personal likes and dislikes

E.g certain types of fragrance will to individuals taste

Question 11

Cultural

Answer 11

Our cultural background can influence our choices of food or clothes or decisions
E.g formal wear varies according to culture - Indian girl may wear a sari

Question 12

Ethical

Answer 12

Our ethical concerns can influence our purchases

E.g an ethical buyer may chose to buy from a local market (fewer food miles)

Question 13

Economical

Answer 13

This refuses to the amount of money we have available to spend and it is a very impact factor in influencing what we buy.
E.g a consumer may not be able to satisfy a want or need

Question 14

Physiological

Answer 14

Physiological factors relate to our bodies and how they function. Their effect on our bodies can influence purchases
E.g a coeliac (a person who cannot tolerate gluten in their diet) will make gluten-free choices in order to avoid symptoms

Question 15

Psychological

Answer 15

Psychological factors relate to our thoughts and feelings. They influence our purchases because they affect our emotions.
E.g a consumer may chose a particular brand because they are familiar with it.

Question 16

Social

Answer 16

We are often influenced by the people around us and their opinions of our friends and families.
E.g you might decide on a style of shoes because all of your friends wear them

Question 17

Store layout : at the entrance

Answer 17

Just inside the supermarket there is some clear space to let the costumers adjust to the atmosphere

Question 18

Fruit and veg

Answer 18

This is placed near the front of the supermarket. Costumers associate fruit and veg with freshness and quality

Question 19

On the shelf

Answer 19

People tend to look from the left to the right on the shelves. For example, the most expensive version of items is placed on the right. The cheapest variety is placed on the top or bottom shelf

Question 20

Going down the aisle

Answer 20

The central or middle aisle in a busy supermarket is called the power aisle as it is the main path through the store. As costumers turn into aisles they see the shelves at the end called ‘hot spots’. Where supermarkets display special offers to influence impulse buying.

Question 21

Bread and milk

Answer 21

Bread and milk are considered essential purchases for most costumers. They are usually displaced at the back of the supermarket so the costumers have to walk past displays of many other goods that might appeal to them.

Question 22

At the checkout

Answer 22

Displays at the checkout are the supermarkets last chance to tempt costumers to buy more. Checkout displays may include, sweets, but many other goods are put there too, sometimes, depending on the weather or season.

Question 23

Being an ethical buyer

Answer 23

Has the food been produced with animal friendly method?
Are these goods approved by Fairtrade foundation
Is the product from a bad supplier?

Question 24

Organic farming

Answer 24

Do not use artificial chemical fertilisers
Respect animal welfare
Guarantee a free range lifestyle for farm animals
Do not use drugs, antibiotics or wormers
Routinely preventative methods should be used instead.

Question 25

Things that increase organic foods in recent years

Answer 25

Increased awareness of environmental issues
Public are aware of food scares such as horse scandal
Consumers perceive organic food to be more nutritious
Public are keen to follow celebrities (see it as fashionable)

Question 26

Fairtrade shopping

Answer 26

The Fairtrade foundation works to ensure, better prices, working conditions and terms of trade for farmers and their workers.
The farming community will have more control over their futures and the environments in which they work. E.g coffee, tea, Chocolates.

Question 27

Local food

Answer 27

Local produce is food which is grown, cooked, baked or produced in the local area. For some consumers, buying local means that they are making less of an impact on the environment because the distance travelled by the food from where it is grown to where it is bought is kept to a minimum. Buying factors which are in season also means a reduction in food miles

Question 28

Food miles

Answer 28

Are the distance the food has travelled from its source to where it is sold

Question 29

Ethical shopping

Answer 29

Buy local: fruit + veg

Buy goods in season : fruit + veg, ice cream and fish

Question 30

Benefits of buying ethically

Answer 30

Buy local: cheaper, often look + taste better and source is known

Buy goods in season : better flavour +appearance, usually costs less and more plentiful supply

Question 31

What is and what baking does it do

Answer 31

The baking power ensure the muffins rise
It’s a mixture of tartaric acid and sodium bicarbonate (alkaline)
When the liquid is added to these chemicals they react together producing a tasteless salt and carbon dioxide gas. This cause the muffins to rise in the oven

Question 32

Tips for successful muffins

Answer 32

Keep wet and dry ingredients separate until the last minute
Do not overmix
Transfer mixture to cases and put in over straight away

Question 33

Reasons for tips

Answer 33

To delay reaction which cause muffins to rise
To ensure that the muffins have an an open texture
To ensure that the chemical reaction occurs in the oven instead of in the cases