RVA L-1

Question 1

Leading comm. arts professor

Answer 1

Artur Asa Berger

Question 2

Main figures in semiotics

Answer 2

Ferdinand de Saussure & Charles Sanders Peirce

Question 3

Sound-image; signs physical form

Answer 3

signifier

Question 4

Concept ; the meaning or idea expressed by a sign

Answer 4

signified

Question 5

Describes the literal meaning of the signifier

Answer 5

Denotation

Question 6

Describe the secondary meaning of the signifier

Answer 6

Connotation

Question 7

According to Him signs can be studied two ways?

Answer 7

Ferdinand de Saussure
1. synchronically
2. diachronically

Question 8

sign is studied at a given point in time

Answer 8

synchronically

Question 8

sign is studied as they develop or evolve over time

Answer 8

diachronically

Question 9

a sequence of signs that together create meaning

Answer 9

syntagmatic

Question 10

relationship involves signs that can replace each other, usually changing the meaning with the substitution.

Answer 10

paradigmatic

Question 11

Peirce’s approach to signs

Answer 11

is something which stands to somebody for something in some respect on capacity

Question 12

Peice’s typology

Answer 12

icons, symbols, index

Question 13

Which signify by resemblance

Answer 13

icons

Question 14

signified by convention and have to be learned

Answer 14

symbols

Question 15

The effect caused by something

Answer 15

index

Question 16

Design creates culture. Culture shapes values. Values determine the future

Answer 16

Robert L. Peters

Question 17

MDA stands for

Answer 17

Multimodal discourse analysis

Question 18

An emerging paradigm in discourse studies that extends the study of language per se to the study of language in combination with other resources, such as images, scientific symbolism, gesture, action, music and and sound.

Answer 18

Multimodal discourse analysis

Question 19

Refers to a field of application rather than a theory.

Answer 19

multimodality

Question 20

a theory that can be applied to look at how people perceive different modes or to understand the impact of one mode over another on memory

Answer 20

psychological theory

Question 21

These theories could be applied to examine how communities use multimodal conventions to mark and maintain identities

Answer 21

Sociological &anthropological theories and interests

Question 23

Is the application of multiple literacies within one medium.

Answer 23

multimodality

Question 24

Semiotic modes can include

Answer 24

visual, verbal, written, gestural, and musical resources for communication

Question 25

is used to describe the resources

Answer 25

Semiotic resource

Question 26

modes

Answer 26

language, image, music, gesture and architecture

Question 27

sensory modalities

Answer 27

visual, auditory, tactile, olfactory, gustatory, kinesthetic

Question 28

Multimodal texts, discourses, and events, collectively called?

Answer 28

multimodal phenomena

Question 29

from a scale which runs from the simplest line drawing to the sharpest and most finely grained photograph

Answer 29

degrees of the articulation of detail

Question 30

range from zero articulation, as when something is shown against a white or black ____

Answer 30

articulation of the background

Question 31

8 degreesegrees

Answer 31

degrees of colour saturation
of colour modulation
of colour differentiation
of depth articulation
of the articulation of light
of the articulation of tone
of the articulation of detail
of the articulation of background