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Rebranding Places Unit 2 > Rural Rebranding: Cornwall > Flashcards

Rural Rebranding: Cornwall Flashcards

1
Q

What X5 problems is Cornwall facing

A

decline in services

ageing / declining population

lack of workers

urban growth

decline in agriculture

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2
Q

What % of rural areas have no bus stop

A

29%

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3
Q

How far is the nearest post-office for 1 in 15 rural areas

A

2km away

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4
Q

How many rural areas are 2km away from their nearest post office

A

1 in 15

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5
Q

What does the closure of services such as post offices lead to?

A

spiral of decline

unemployment etc.

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6
Q

What is the term for an area with a high elderly population

A

“asset rich, cash poor”

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7
Q

What are the problems of having a high elderly population?

A

services become catered to elderly

low consumer spending as live on fixed pensions

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8
Q

Why are the elderly migrating to areas like Cornwall?

A

high environmental quality

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9
Q

What is significant about the elderly in Cornwall

A

highest inward migration of elderly out of any UK county

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10
Q

What type of work is very common in Cornwall

A

seasonal and weather-dependent

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11
Q

Why is economic leakage to prevalent in Cornwall

A

spread of national hotel / pub chains

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12
Q

What % of profits stay in Cornwall

A

only 1/3

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13
Q

In 2006 what were weekly wages in Cornwall compared to British average

A

25% less than average

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14
Q

What area has clay reserves, but why is employment is this area declining?

A

St. Austell

mechanisation now used as extraction method

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15
Q

What is the problem of urban growth in Cornwall

A

building on greenbelt = reduces aesthetic appeal

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16
Q

Why may Cornwall be classed as a “ghost-town”

A

high number of 2nd homes

less demand for services = isolation during day

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17
Q

Why has there been a decline in agriculture?

A

strength of pound makes imported goods cheaper

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18
Q

How much are supermarkets charged for EU milk

A

14p

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19
Q

How much are supermarkets charged for British milk

A

21p

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20
Q

What is the term for the exhaustion of resources and foreign competition meaning a decline in industries

A

post-production countryside

21
Q

What X2 categories of multiple deprivation does Cornwall fit into

A

unemployment

low income

22
Q

What active academy is part of the “cool cornwall” rebranding that offers courses in wave skiing / kit surfing?

A

Extreme Sports Academy, Watergate Bay

23
Q

How many people does the extreme sports academy employ

A

50-60

24
Q

Increased trade meant the extreme sports academy was able to do what

A

double its number of staff

25
Q

How many locals does Jamie Oliver’s Fifteen Restaurant train at Cornwall College

A

15

26
Q

How old are those that Fifteen trains to work in the restaurant?

A

16-24

27
Q

What type of backgrounds are those trained by Fifteen from

A

disadvantaged

28
Q

What do profits from Fifteen go towards

A

funding of training and development in its youth program

29
Q

What festival is named after local Cornish author held in May annually

A

Du Maurier

30
Q

How many days does the Du Maurier Festival go on for

A

11 days in May

31
Q

Who does the Du Maurier Festival host

A

musicians, broadcasters, authors

32
Q

Name a failed enterprise in Cornwall’s rebranding

A

South West Film Studios

33
Q

How many jobs was SWFS meant to create

A

2000

34
Q

When was SWFS built

A

2002

35
Q

How much funding did SWFS receive from Objective 1

A

£2million

36
Q

When did SWFS go bankrupt

A

2004

37
Q

What type of revolution has made Cornwall more connected and competitive

A

Broadband Revolution

38
Q

What is the NGO that promotes economic development in cornwall via installing ICT and broadband

A

ActNow

39
Q

When did ActNow form

A

2002

40
Q

How much in Objective 1 grants did ActNow receive

A

£5.5 millon

41
Q

Who is ActNow in partnership with

A

BT

S.W Regional Redevelopment Agency

Cornwall Enterprise

42
Q

Who has ActNow benefitted within Cornwall X4

A

Extreme Sports Academy, Watergate Bay

Rosslyn Hotel

Eden Project

Plymouth University

43
Q

What has Plymouth University done with ActNow

A

installed wireless broadband on campus

44
Q

What has the Rosslyn Hotel and Actnow done

A

installed broadband in all 27 rooms

45
Q

Why did the Rosslyn Hotel install broadband in every room?

A

attract business guests as well as leisure visitors

46
Q

How has Extreme Sports Academy been helped by Actnow

A

broadband allowed them to market sports tourism

activities can be booked online

47
Q

What does the Eden Project do using broadband services

A

uses its website to promote public awareness

provides info on the attraction to prepare visitors
e.g accessibility, facilities, costs

48
Q

How many hours drive does it take from Cornwall to the majority of the ‘core’ e.g London / Manchester

A

aprox 6hrs

Rebranding Places Unit 2 (13 decks)

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