Rural Rebranding: Cornwall Flashcards
What X5 problems is Cornwall facing
decline in services
ageing / declining population
lack of workers
urban growth
decline in agriculture
What % of rural areas have no bus stop
29%
How far is the nearest post-office for 1 in 15 rural areas
2km away
How many rural areas are 2km away from their nearest post office
1 in 15
What does the closure of services such as post offices lead to?
spiral of decline
unemployment etc.
What is the term for an area with a high elderly population
“asset rich, cash poor”
What are the problems of having a high elderly population?
services become catered to elderly
low consumer spending as live on fixed pensions
Why are the elderly migrating to areas like Cornwall?
high environmental quality
What is significant about the elderly in Cornwall
highest inward migration of elderly out of any UK county
What type of work is very common in Cornwall
seasonal and weather-dependent
Why is economic leakage to prevalent in Cornwall
spread of national hotel / pub chains
What % of profits stay in Cornwall
only 1/3
In 2006 what were weekly wages in Cornwall compared to British average
25% less than average
What area has clay reserves, but why is employment is this area declining?
St. Austell
mechanisation now used as extraction method
What is the problem of urban growth in Cornwall
building on greenbelt = reduces aesthetic appeal
Why may Cornwall be classed as a “ghost-town”
high number of 2nd homes
less demand for services = isolation during day
Why has there been a decline in agriculture?
strength of pound makes imported goods cheaper
How much are supermarkets charged for EU milk
14p
How much are supermarkets charged for British milk
21p
What is the term for the exhaustion of resources and foreign competition meaning a decline in industries
post-production countryside
What X2 categories of multiple deprivation does Cornwall fit into
unemployment
low income
What active academy is part of the “cool cornwall” rebranding that offers courses in wave skiing / kit surfing?
Extreme Sports Academy, Watergate Bay
How many people does the extreme sports academy employ
50-60
Increased trade meant the extreme sports academy was able to do what
double its number of staff
How many locals does Jamie Oliver’s Fifteen Restaurant train at Cornwall College
15
How old are those that Fifteen trains to work in the restaurant?
16-24
What type of backgrounds are those trained by Fifteen from
disadvantaged
What do profits from Fifteen go towards
funding of training and development in its youth program
What festival is named after local Cornish author held in May annually
Du Maurier
How many days does the Du Maurier Festival go on for
11 days in May
Who does the Du Maurier Festival host
musicians, broadcasters, authors
Name a failed enterprise in Cornwall’s rebranding
South West Film Studios
How many jobs was SWFS meant to create
2000
When was SWFS built
2002
How much funding did SWFS receive from Objective 1
£2million
When did SWFS go bankrupt
2004
What type of revolution has made Cornwall more connected and competitive
Broadband Revolution
What is the NGO that promotes economic development in cornwall via installing ICT and broadband
ActNow
When did ActNow form
2002
How much in Objective 1 grants did ActNow receive
£5.5 millon
Who is ActNow in partnership with
BT
S.W Regional Redevelopment Agency
Cornwall Enterprise
Who has ActNow benefitted within Cornwall X4
Extreme Sports Academy, Watergate Bay
Rosslyn Hotel
Eden Project
Plymouth University
What has Plymouth University done with ActNow
installed wireless broadband on campus
What has the Rosslyn Hotel and Actnow done
installed broadband in all 27 rooms
Why did the Rosslyn Hotel install broadband in every room?
attract business guests as well as leisure visitors
How has Extreme Sports Academy been helped by Actnow
broadband allowed them to market sports tourism
activities can be booked online
What does the Eden Project do using broadband services
uses its website to promote public awareness
provides info on the attraction to prepare visitors
e.g accessibility, facilities, costs
How many hours drive does it take from Cornwall to the majority of the ‘core’ e.g London / Manchester
aprox 6hrs
