RSM - Qualitative & Quantitative Research Methods

Question 1

Survey

Answer 1

A Quantitative, Positivist research method consisting of structured questionnaires and interviews

Question 2

+ Eval (Positivism)

Answer 2

Representativeness - Good for large samples

Reliability - Easy to replicate

Researcher Bias - Researcher can remain detached

Researcher Values - Unlikely to affect responses

Cause/Effect - Possible to isolate variables to measure their effects

Comparison - Easy to convert into numerical form and make comparisons

Question 3

• Eval (Interpretivism)

Answer 3

Validity - Poor due to:

Can’t achieve empathy/verstehen
No in depth data - no insight
Not naturalistic
No close bond with respondents
Not respondent led - researcher sets the agenda
Lacks flexibility
Postal/Online - Low response rate
Self-Completion - Self-Selecting samples